Density Stimulating Mask 75ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Those looking to add softness, shine or protection to dry or coarse hair.

It is rich in fatty acids that help reduce moisture loss and improve manageability. Often used in both leave-in and rinse-off formulas for added nourishment.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Those using products with essential oils or fragranced blends, as it helps disperse these evenly.

It is widely used as a gentle solubiliser in both leave‑in and rinse‑off products. Its presence can improve product consistency and prevent ingredient separation.

People who enjoy a cooling effect or want products that help soothe a tired or congested scalp.

Menthol is often included in shampoos and scalp treatments for its sensory feel and refreshing aroma. It can enhance the perception of cleanliness and comfort during use.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those who enjoy soothing or refreshing scalp-focused formulas.

It is derived from menthol and lactic acid and is often used when a milder, slower-release cooling effect is desired compared with straight menthol.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those seeking longer-lasting hydration or improved hair softness and manageability.

It binds to the hair and scalp surface, helping maintain moisture levels even after rinsing. Commonly used in leave-in and rinse-off hydrating formulas.

Those with a sensitive or easily irritated scalp may appreciate its calming effect.

It is widely used in personal care for its comforting feel and compatibility with many formulas. In haircare, it supports a smoother, more comfortable scalp experience.

People interested in scalp-focused formulas or products aimed at maintaining the appearance of fuller, energised hair.

It is often included in shampoos, tonics and leave‑ins to complement other scalp-care ingredients. Its effects are generally most noticeable when used consistently.

People experiencing flaking, dryness, or an itchy scalp may appreciate this ingredient.

It is commonly used in anti-dandruff shampoos as a gentle alternative to some other scalp actives. It can be paired with soothing or moisturising ingredients for added comfort.

Those looking for scalp-balancing benefits, including people with oilier scalps or scalp congestion.

It is valued for helping to maintain scalp comfort while also supporting hydration thanks to the PCA portion. Often used in both skincare and haircare for its balancing properties.

Those looking for formulas that help with hair resilience or hydration.

Arginine is naturally present in the hair’s keratin structure and is commonly added to strengthening or repairing products. It is also used in some formulations to help support scalp comfort.

Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those looking for plant-derived ingredients with conditioning or antioxidant benefits.

Soybean germ extracts are commonly included for their natural mix of nutrients and antioxidant compounds. They can complement other conditioning agents in a formula.

Those looking for botanical ingredients that can add softness or a nourishing feel to hair.

Wheat-derived extracts are commonly included for their blend of natural vitamins and conditioning components. Formulators use them to complement other hydrating or strengthening ingredients.

Those looking for added conditioning support or antioxidant benefits in their haircare.

It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.

Those seeking gentle hydration or lightweight moisture support.

It is part of the polyhydroxy acid (PHA) family and is known for being mild and suitable for many hair types. It can also support product stability and texture.

Those looking for calming or antioxidant-supporting ingredients in hair and scalp care.

It is commonly included in formulations to help support a comfortable scalp environment. Its antioxidant profile makes it a frequent addition to restorative or protective blends.

Anyone using products designed to stay within a specific pH range, such as colour‑treated or chemically treated hair.

It also has mild chelating abilities, helping formulas remain stable in the presence of minerals found in water. Its use supports the consistency and performance of many shampoos and conditioners.

Those seeking gentle hydration or products designed to leave hair feeling softer and more manageable.

It is a mild ingredient often used to support conditioning or hydrating formulas. It can also contribute to overall product stability.