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Pravana’s Purify & Revive Mineral Diminishing Shampoo effectively removes mineral buildup from hair, leaving it clean and conditioned. Its formula is gentle and safe for color-treated hair. The blend of lactic acid, green coffee, silk amino acids, and keratin proteins works to dissolve minerals without stripping moisture. This results in hair that is soft and volumised.
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Directions
How To Use Pravana Purify & Revive Cleanse
For an extra mineral diminishing treatment use before coloring hair. Wet hair and lather. Rinse Thoroughly. Repeat if necessary.
Sodium Chloride is used to adjust the thickness of shampoos and other cleansing formulas.
May suit
Those interested in how a product’s texture and lather are achieved.
Worth knowing
It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.
GlycerinHumectants
Humectant
Attracts and holds water to help hair feel hydrated and soft.
May suit
Dry or dehydrated hair, and many curl and moisture routines.
Worth knowing
A very common, well-tolerated humectant used across countless products.
Polyquaternium-10Conditioning agents
Conditioning agent
A conditioning polymer that smooths the hair surface and helps with detangling and feel.
May suit
Most hair types wanting smoother, easier-to-manage hair.
Worth knowing
Widely used in shampoos and conditioners for slip and softness.
ParfumFragrance ingredients
Fragrance
Gives the product its scent.
May suit
People who enjoy a scented product.
Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Lactic AcidpH adjusters
pH adjuster
Helps adjust and maintain the product’s pH for optimal performance.
May suit
Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.
Worth knowing
Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.
Glycol DistearateThickeners and stabilisers
Opacifier and pearlising agent
Adds a pearlescent look and helps thicken and stabilise shampoos and conditioners.
May suit
Those who like creamy, luxurious-feeling shampoo or conditioner textures.
Worth knowing
It also provides a mild conditioning feel, helping formulas spread smoothly through the hair. Its use is common in many everyday cleansing products.
Benzoic AcidPreservatives
Preservative
Helps protect haircare products by supporting the preservation system and maintaining formula stability.
May suit
Those who want products that remain fresh and effective throughout their shelf life.
Worth knowing
Benzoic Acid is often used alongside other preservatives to create a broad-spectrum system. It also plays a minor role in helping maintain a product’s pH balance.
Cetrimonium ChlorideConditioning agents
Conditioning agent
A conditioning agent that helps smooth and soften the hair while reducing static and tangles.
May suit
People looking for improved manageability, detangling and smoother-feeling hair.
Worth knowing
It is a commonly used quaternary ammonium compound that helps conditioners spread easily through the hair. It is effective even at low levels, which is why it appears frequently in rinse-off products.
Cocamidopropyl BetaineCleansers / surfactants
Cleanser / foam booster
A milder co-surfactant that helps cleanse, boost foam and soften the feel of stronger cleansers.
May suit
Most hair types, including those wanting a gentler wash.
Worth knowing
Often paired with other surfactants to make a formula feel milder.
Hexyl CinnamalFragrance ingredients
Fragrance component
A fragrance ingredient used to give products a light, floral scent.
May suit
Those who enjoy subtly scented haircare products.
Worth knowing
It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.
Benzyl SalicylateFragrance ingredients
Fragrance component
Benzyl Salicylate is a fragrance ingredient used to add a sweet, floral aroma to haircare products.
May suit
Those who enjoy subtly floral-scented haircare or are monitoring specific fragrance allergens.
Worth knowing
It is one of the fragrance allergens that must be listed individually on product labels when present above certain levels. Its presence does not indicate product strength or quality, only that it contributes to the overall scent profile.
Potassium SorbatePreservatives
Preservative
Helps keep haircare formulas stable by preventing the growth of microbes.
May suit
Anyone who uses water-based products that benefit from reliable preservation.
Worth knowing
It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.
