Colour Optimising Treatment - Mulberry Orchid

Name: Pure Colour Optimising Treatment - Mulberry Orchid
Brand: Pure
Price: 27.96 AUD
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Why you’ll love it

Turn flat, faded colour into soft, light-catching strands in minutes.
Helps smooth rough cuticles so colour looks more even and glossy.
Leaves a soft mulberry-orchid scent that lingers without feeling strong.
Gives hair a silky, comb-through slip without leftover heaviness or grease.

Ideal for

Coloured hair All hair types All hair lengths

Benefits

Protects colour Smooths Adds shine

Description

Pure Colour Optimising Treatment - Mulberry Orchid is a silky mask that revives tired, coloured hair.

This smoothing treatment works by coating each strand with caring conditioners, helping colour look richer and more even. As you massage it through, the creamy texture slips easily from root to tip, feeling soft but not heavy.

A gentle mulberry and orchid scent lingers as you rinse, leaving hair with a light, touchable finish instead of a sticky film. It’s ideal for colour-treated or dull hair that needs extra shine after washing.

Use it on days when hair feels flat, dry, or over-processed, and enjoy strands that look glossier, feel smoother, and move more freely.

Directions

How To Use Pure Colour Optimising Treatment - Mulberry Orchid

After shampooing, gently squeeze excess water from hair.
Apply a generous amount from mid-lengths to ends.
Comb through with fingers or a wide-tooth comb.
Leave on for 3–5 minutes for daily care.
For a deeper treat, leave on up to 10 minutes.
Rinse thoroughly with warm water and style as usual.

Ingredients

Pure Colour Optimising Treatment - Mulberry Orchid Ingredients

Aqua/Water/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Isopropyl Myristate, Amodimethicone, Parfum (Fragrance), Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Citric Acid, Hydrolyzed Silk, Hydrolyzed Vegetable Protein, Tocopheryl Acetate, Panthenol, Benzyl Alcohol, Phenoxyethanol, Disodium EDTA, Lactic Acid, Butylene Glycol, CI 17200, CI 42090, Mulberry (Morus Alba) Fruit Extract, Orchid (Orchidaceae) Extract.

Note: Please refer to bottle for full ingredients.

Aqua Solvents

Solvent

The water base that carries and dissolves the other ingredients in most products.

May suit
All hair and skin types.

Worth knowing
Almost always the first ingredient listed in water-based products.
Cetearyl Alcohol Conditioning agents

Fatty alcohol conditioner

A fatty alcohol that helps soften hair and improve the texture of formulations.

May suit
People looking for smoother, more manageable hair or richer, creamier product textures.

Worth knowing
Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.
Behentrimonium Chloride Conditioning agents

Conditioning agent

A conditioning agent that helps detangle and soften, reducing static and roughness.

May suit
Most hair types, especially tangle-prone or coarse hair.

Worth knowing
A common conditioner ingredient despite the chloride name, which simply describes its chemistry.
Glycerin Humectants

Humectant

Attracts and holds water to help hair feel hydrated and soft.

May suit
Dry or dehydrated hair, and many curl and moisture routines.

Worth knowing
A very common, well-tolerated humectant used across countless products.
Isopropyl Myristate Conditioning agents

Emollient and texture enhancer

Helps soften hair and improve slip by adding light, non-greasy conditioning.

May suit
Those looking for smoother-feeling hair or products that apply and spread easily.

Worth knowing
It is a lightweight ester often used to reduce greasiness and enhance the feel of conditioning formulas. It can also support fragrance and oil distribution within a product.
Amodimethicone Silicones

Conditioning silicone

A conditioning silicone that targets rougher areas of the hair to smooth and protect.

May suit
Damaged, frizz-prone or colour-treated hair wanting targeted smoothing.

Worth knowing
Designed to deposit where hair needs it most. Some prefer silicone-free formulas by choice.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Polyquaternium-37 Conditioning agents

Film-forming conditioner

A conditioning polymer that helps smooth the hair and improve manageability.

May suit
Those looking for softer, more manageable hair or extra slip in styling products.

Worth knowing
It forms a lightweight film on the hair to reduce static and enhance glide without leaving heavy residue. It is commonly used in both rinse-off and leave-in formulas.
Propylene Glycol Dicaprylate/Dicaprate Oils and butters

Lightweight emollient

A light, fast‑absorbing emollient ester that helps soften hair and improve slip.

May suit
Those wanting a non-greasy conditioning feel or improved spreadability in styling products.

Worth knowing
It is commonly used to give formulas a smooth, silky texture without heaviness. Often found in conditioners, serums and creams where a lightweight finish is desired.
PPG-1 Trideceth-6 Cleansers / surfactants

Solubiliser / surfactant

A solubilising surfactant that helps blend oily and watery ingredients into a uniform formula.

May suit
Those looking for products with stable, evenly blended textures or clear formulations.

Worth knowing
It is commonly used in both haircare and skincare to help disperse fragrance oils or conditioning agents evenly. It also supports the overall texture and consistency of a formula.
Citric Acid pH adjusters

pH adjuster

Fine-tunes the product pH, which can help the hair surface feel smooth.

May suit
Most hair types as part of a balanced formula.

Worth knowing
Usually present in small amounts to balance the formula.
Hydrolysed Silk Proteins and amino acids

Silk-derived protein

A protein derivative that helps smooth and condition the hair.

May suit
Those looking to support softness, shine, or improve the feel of damaged or dry hair.

Worth knowing
Silk proteins can temporarily coat the hair, helping it feel smoother and more manageable. They are commonly used alongside other conditioning and moisturising ingredients.
Hydrolyzed Vegetable Protein Proteins and amino acids

Strengthening protein

Helps reinforce the hair by depositing small protein fragments that can support softness and resilience.

May suit
People looking to improve the feel of weakened, damaged or chemically treated hair.

Worth knowing
Vegetable-derived proteins are commonly used because they are lightweight and can help reduce the appearance of breakage. They can be included in both rinse-off and leave-in formulas.
Tocopheryl Acetate Conditioning agents

Antioxidant and conditioning support

A stable form of vitamin E used to help condition hair and support product stability.

May suit
Those looking for added conditioning support or antioxidant benefits in their haircare.

Worth knowing
It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.
Panthenol Conditioning agents

Conditioning agent

Helps condition, soften and add a smooth, healthy feel to the hair.

May suit
Most hair types, especially dry or dull hair.

Worth knowing
A versatile, well-tolerated conditioning ingredient.
Benzyl Alcohol Preservatives

Preservative

Helps preserve formulations and can also act as a solvent or light fragrance component.

May suit
Those interested in understanding preservative systems or identifying potential fragrance allergens.

Worth knowing
Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.
Phenoxyethanol Preservatives

Preservative

Helps keep the product stable and pleasant to use after opening.

May suit
All products that need protecting from spoilage.

Worth knowing
A very common, well-studied preservative used at low levels.
Disodium EDTA Chelating agents

Chelating agent

Binds to minerals from hard water so the product works consistently and stays stable.

May suit
All products, especially in hard-water areas.

Worth knowing
Used in tiny amounts to keep formulas performing reliably.
Lactic Acid pH adjusters

pH adjuster

Helps adjust and maintain the product’s pH for optimal performance.

May suit
Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Worth knowing
Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.
Butylene Glycol Humectants

Humectant and solvent

Butylene Glycol helps attract and hold moisture while improving the spreadability of hair products.

May suit
Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

Worth knowing
It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.
CI 17200 Colourants

Colourant

A synthetic red colourant used to give haircare products a vibrant hue.

May suit
Those who prefer products with visually appealing colours.

Worth knowing
It is used at low levels to enhance the look of a formula without affecting hair performance. Colourants like this are common in shampoos, conditioners and styling products.
CI 42090 Colourants

Colourant

A synthetic blue dye used to give products a vibrant blue colour.

May suit
Those who prefer products with a specific colour or enjoy visually distinctive formulas.

Worth knowing
CI 42090 is widely used in personal care for consistent, stable colour effects. It does not affect how the product performs on the hair.