Colour Optimising Treatment - Beige 200ml

$34.95

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Why You’ll love it

Turn washed-out blonde into soft, salon-fresh beige in one quiet pause.

Softly tones brass while keeping colour looking natural, not flat.

Creamy, rich texture leaves hair smooth, not heavy or greasy.

Perfect between appointments when blonde starts to look yellow or tired.

Description

Pure Colour Optimising Treatment - Beige is a toning hair mask that gently perfects blonde shades.

This creamy treatment works by depositing soft beige pigments while conditioning each strand, helping to calm unwanted brassiness and refresh faded colour. As you smooth it through your hair, the texture feels rich and silky, coating lengths without weighing them down.

Once rinsed, hair feels softer, easier to comb, and looks more blended from root to tip. The beige tone adds a subtle, natural-looking warmth, ideal if your blonde feels too yellow or flat.

Use it between salon visits whenever your colour needs a gentle reset. The result is hair that looks more polished and feels smoother, with a soft, light-reflecting finish.

Directions

How To Use Pure Colour Optimising Treatment - Beige

Shampoo and rinse hair thoroughly
Gently towel-dry to remove excess water
Apply treatment evenly through mid-lengths and ends
Comb through for even beige toning
Leave on for 3–10 minutes, checking colour as it develops
Rinse well until water runs clear
Use weekly, or whenever blonde looks dull or brassy

Ingredients

Pure Colour Optimising Treatment - Beige Ingredients

Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Cetyl Alcohol, Amodimethicone, Isopropyl Myristate, Quaternium-91, Cetrimonium Methosulfate, Parfum (Fragrance), CI 15985, CI 19140, CI 17200, Citric Acid, Phenoxyethanol, Ethylhexylglycerin. (Note: Example INCI list based on typical colour-optimising masks; please check product packaging for the exact formula.)

Note: Please refer to bottle for full ingredients.

Aqua Solvents

Solvent

The water base that carries and dissolves the other ingredients in most products.

May suit
All hair and skin types.

Worth knowing
Almost always the first ingredient listed in water-based products.
Cetearyl Alcohol Conditioning agents

Fatty alcohol conditioner

A fatty alcohol that helps soften hair and improve the texture of formulations.

May suit
People looking for smoother, more manageable hair or richer, creamier product textures.

Worth knowing
Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.
Behentrimonium Chloride Conditioning agents

Conditioning agent

A conditioning agent that helps detangle and soften, reducing static and roughness.

May suit
Most hair types, especially tangle-prone or coarse hair.

Worth knowing
A common conditioner ingredient despite the chloride name, which simply describes its chemistry.
Glycerin Humectants

Humectant

Attracts and holds water to help hair feel hydrated and soft.

May suit
Dry or dehydrated hair, and many curl and moisture routines.

Worth knowing
A very common, well-tolerated humectant used across countless products.
Cetyl Alcohol Conditioning agents

Emollient and texture enhancer

Cetyl Alcohol helps soften the hair and gives products a smooth, creamy texture.

May suit
Those looking for conditioning, slip, or richer textures in their haircare products.

Worth knowing
Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.
Amodimethicone Silicones

Conditioning silicone

A conditioning silicone that targets rougher areas of the hair to smooth and protect.

May suit
Damaged, frizz-prone or colour-treated hair wanting targeted smoothing.

Worth knowing
Designed to deposit where hair needs it most. Some prefer silicone-free formulas by choice.
Isopropyl Myristate Conditioning agents

Emollient and texture enhancer

Helps soften hair and improve slip by adding light, non-greasy conditioning.

May suit
Those looking for smoother-feeling hair or products that apply and spread easily.

Worth knowing
It is a lightweight ester often used to reduce greasiness and enhance the feel of conditioning formulas. It can also support fragrance and oil distribution within a product.
Quaternium-91 Conditioning agents

Conditioning agent

A conditioning compound that helps smooth, soften and detangle hair.

May suit
People looking for improved manageability, reduced frizz and a smoother feel in their hair.

Worth knowing
It is often used alongside other conditioning esters to enhance slip and reduce static. It is common in rinse-off conditioners and masks designed for dry or textured hair.
Cetrimonium Methosulfate Conditioning agents

Hair conditioning agent

Helps soften, smooth and detangle hair by reducing static and improving manageability.

May suit
People looking for smoother, easier-to-comb hair or reduced frizz.

Worth knowing
Despite its name, it is not a sulphate surfactant but a quaternary conditioning ingredient commonly used in creams and conditioners. It is valued for providing a light, non-greasy conditioning feel.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
CI 15985 Colourants

Colourant

A synthetic orange-yellow colourant used to give products a consistent and appealing hue.

May suit
Those interested in the appearance and shade of their haircare products.

Worth knowing
It is widely used in personal care and regulated for use in cosmetics. Colourants like this help maintain batch-to-batch visual consistency.
CI 19140 Colourants

Colourant

A synthetic yellow colourant used to give products a bright, consistent hue.

May suit
Those interested in the appearance of their haircare products or checking for specific colour additives.

Worth knowing
CI 19140 is widely used in cosmetics and personal care for its vibrant and stable colour. Its presence does not affect the performance of the haircare formula.
CI 17200 Colourants

Colourant

A synthetic red colourant used to give haircare products a vibrant hue.

May suit
Those who prefer products with visually appealing colours.

Worth knowing
It is used at low levels to enhance the look of a formula without affecting hair performance. Colourants like this are common in shampoos, conditioners and styling products.
Citric Acid pH adjusters

pH adjuster

Fine-tunes the product pH, which can help the hair surface feel smooth.

May suit
Most hair types as part of a balanced formula.

Worth knowing
Usually present in small amounts to balance the formula.
Phenoxyethanol Preservatives

Preservative

Helps keep the product stable and pleasant to use after opening.

May suit
All products that need protecting from spoilage.

Worth knowing
A very common, well-studied preservative used at low levels.
Ethylhexylglycerin Preservatives

Preservative booster

Helps support the preservation system and can provide mild skin-conditioning benefits.

May suit
Those interested in gentle preservation systems or sensitive scalps may find it relevant.

Worth knowing
It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.