Forming Paste 85g

$38.95

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Why You’ll love it

Style that feels like your hair, only sharper and easier to shape.

Flexible hold you can restyle with your fingers anytime.

Semi-matte finish keeps hair looking clean, not greasy or shiny.

Light texture adds definition and lift without feeling sticky or stiff.

Description

Pure Forming Paste is a flexible styling paste that shapes hair with clean, natural-looking control.

This workable paste helps you mould, define, and restyle your hair throughout the day without stiffness. It spreads easily between your palms, warming into a smooth, creamy texture that glides through strands.

Hair feels soft yet secure, with a low-shine, semi-matte finish that looks effortless rather than over-styled. There’s no heavy wax feel or crunchy hold, just touchable texture and gentle control.

Ideal for short to medium lengths, waves, layers, and lived-in looks, it works for daily styling, nights out, or quick touch-ups. Expect hair that looks shaped, tidy, and slightly fuller, while still moving naturally and feeling light on your head.

Directions

How To Use Pure Forming Paste

Start with dry or slightly damp hair.
Rub a small amount between palms until smooth.
Work through hair from back to front, focusing on mid-lengths and ends.
Twist, pinch, or comb into place to define your style.
Add a little more only where extra hold or texture is needed.

Ingredients

Pure Forming Paste Ingredients

Water (Aqua), Ceteareth-25, PEG-7 Glyceryl Cocoate, PVP, VP/VA Copolymer, PEG-40 Hydrogenated Castor Oil, Steareth-21, Glycerin, Cetearyl Alcohol, Petrolatum, Cera Alba (Beeswax), Lanolin, Kaolin, PEG-8 Beeswax, Phenoxyethanol, Caprylyl Glycol, Fragrance (Parfum), Citric Acid, Disodium EDTA.

Note: Please refer to bottle for full ingredients.

Aqua Solvents

Solvent

The water base that carries and dissolves the other ingredients in most products.

May suit
All hair and skin types.

Worth knowing
Almost always the first ingredient listed in water-based products.
VP/VA Copolymer Thickeners and stabilisers

Film-forming styling polymer

A film-forming polymer that helps provide hold, texture and style retention.

May suit
People looking for longer-lasting hold or improved definition in styling products.

Worth knowing
It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.
PEG-40 Hydrogenated Castor Oil Cleansers / surfactants

Solubiliser and emulsifier

Helps blend oils and fragrance into water-based formulas for even texture and performance.

May suit
Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

Worth knowing
It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.
Glycerin Humectants

Humectant

Attracts and holds water to help hair feel hydrated and soft.

May suit
Dry or dehydrated hair, and many curl and moisture routines.

Worth knowing
A very common, well-tolerated humectant used across countless products.
Cetearyl Alcohol Conditioning agents

Fatty alcohol conditioner

A fatty alcohol that helps soften hair and improve the texture of formulations.

May suit
People looking for smoother, more manageable hair or richer, creamier product textures.

Worth knowing
Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.
Phenoxyethanol Preservatives

Preservative

Helps keep the product stable and pleasant to use after opening.

May suit
All products that need protecting from spoilage.

Worth knowing
A very common, well-studied preservative used at low levels.
Caprylyl Glycol Humectants

Humectant

Helps attract and hold moisture in hair and scalp while supporting product stability.

May suit
Those looking for added hydration or smoother-feeling hair.

Worth knowing
It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Citric Acid pH adjusters

pH adjuster

Fine-tunes the product pH, which can help the hair surface feel smooth.

May suit
Most hair types as part of a balanced formula.

Worth knowing
Usually present in small amounts to balance the formula.
Disodium EDTA Chelating agents

Chelating agent

Binds to minerals from hard water so the product works consistently and stays stable.

May suit
All products, especially in hard-water areas.

Worth knowing
Used in tiny amounts to keep formulas performing reliably.