Home Styling Paste

Pure

Forming Paste 85g

$36.95

Only 0 remaining in stock!

Notify When Back In Stock Enter your email to be notified as soon as this item is available to order.

Delivery
Click & Collect

In Stock - Free Shipping on orders $50.00 +

Estimated delivery: %s - %s

130 Days returns

Free Click and collect is available at checkout. Orders are ready within 1 hour during opening hours. Store Address: 56 Parer Rd, Airport West, VIC Australia 3042 Phone (03) 9999 5902

FREE Joico Shampoo & Conditioner 50ml Duo

When you spend $120+ sitewide

Save 15% with code NEW15 off your first order!
Limit 1 use. Exclusions apply, including sale items.

Why You’ll love it

Style that feels like your hair, only sharper and easier to shape.

Flexible hold you can restyle with your fingers anytime.

Semi-matte finish keeps hair looking clean, not greasy or shiny.

Light texture adds definition and lift without feeling sticky or stiff.

Description

Pure Forming Paste is a flexible styling paste that shapes hair with clean, natural-looking control.

This workable paste helps you mould, define, and restyle your hair throughout the day without stiffness. It spreads easily between your palms, warming into a smooth, creamy texture that glides through strands.

Hair feels soft yet secure, with a low-shine, semi-matte finish that looks effortless rather than over-styled. There’s no heavy wax feel or crunchy hold, just touchable texture and gentle control.

Ideal for short to medium lengths, waves, layers, and lived-in looks, it works for daily styling, nights out, or quick touch-ups. Expect hair that looks shaped, tidy, and slightly fuller, while still moving naturally and feeling light on your head.

Directions

How To Use Pure Forming Paste

Start with dry or slightly damp hair.
Rub a small amount between palms until smooth.
Work through hair from back to front, focusing on mid-lengths and ends.
Twist, pinch, or comb into place to define your style.
Add a little more only where extra hold or texture is needed.

Ingredients

Pure Forming Paste Ingredients

Water (Aqua), Ceteareth-25, PEG-7 Glyceryl Cocoate, PVP, VP/VA Copolymer, PEG-40 Hydrogenated Castor Oil, Steareth-21, Glycerin, Cetearyl Alcohol, Petrolatum, Cera Alba (Beeswax), Lanolin, Kaolin, PEG-8 Beeswax, Phenoxyethanol, Caprylyl Glycol, Fragrance (Parfum), Citric Acid, Disodium EDTA.

Note: Please refer to bottle for full ingredients.

Questions and Answers

Write A Question

Name

E-mail

Your Question

Reviews

Write a review

Your evaluation

Name

E-mail

Your Review