Luminous Vitality Foam 140ml

5 (1)

$44.95

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Most Helpful Review

"Amazing What a product range. So easy to use and awesome results " - Toni

Why You’ll love it

Flat, floppy hair to airy, touchable volume in just one step.

Lifts roots without crisp, sticky mousse residue.

Leaves hair soft, brushable, and easy to restyle later.

Light, clean scent that smells fresh, never overpowering.

Description

Pure Luminous Vitality Foam is a weightless styling mousse that lifts hair with soft, flexible body.

This airy foam wraps each strand in light hold, adding volume from roots to ends without crisp or crunch. It spreads like a silky cloud through damp hair, then dries to a smooth, touchable finish with natural-looking shine.

Ideal for fine to medium hair that falls flat, or anyone wanting fuller styles that still move. Use it on wash days before blow-drying, or let hair air-dry for effortless, softly defined shape.

Hair feels lighter, bouncier, and easier to style, as if you’ve had a fresh blow-dry. A gentle, clean scent leaves hair smelling freshly washed, not over-perfumed.

Directions

How To Use Pure Luminous Vitality Foam

Shake well before use.
Apply to clean, towel-dried hair.
Dispense a small orange-sized amount into your palm.
Work evenly from roots to ends, focusing on flat areas.
Blow-dry with a round brush for maximum lift.
For softer texture, scrunch and allow hair to air-dry.

Ingredients

Pure Luminous Vitality Foam Ingredients

Aqua (Water), VP/VA Copolymer, Polyquaternium-4, Polyquaternium-11, PVP, Glycerin, Panthenol (Pro-Vitamin B5), Hydrolysed Wheat Protein, PEG-40 Hydrogenated Castor Oil, Laureth-4, Polysorbate 20, Phenoxyethanol, Ethylhexylglycerin, Parfum (Fragrance), Citric Acid, Disodium EDTA.

Note: Please refer to bottle for full ingredients.

Aqua Solvents

Solvent

The water base that carries and dissolves the other ingredients in most products.

May suit
All hair and skin types.

Worth knowing
Almost always the first ingredient listed in water-based products.
VP/VA Copolymer Thickeners and stabilisers

Film-forming styling polymer

A film-forming polymer that helps provide hold, texture and style retention.

May suit
People looking for longer-lasting hold or improved definition in styling products.

Worth knowing
It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.
Polyquaternium-4 Conditioning agents

Film-forming conditioner

A conditioning polymer that forms a light film on the hair to enhance smoothness, shine and manageability.

May suit
People looking for improved slip, reduced frizz or better hold in styling products.

Worth knowing
It is often used in styling formulas because it helps provide flexible hold and humidity resistance. It rinses out easily and is compatible with many other haircare ingredients.
Polyquaternium-11 Conditioning agents

Film-forming conditioner

A film-forming polymer that helps smooth, condition and lightly hold the hair.

May suit
People looking for improved manageability, frizz control or soft styling hold.

Worth knowing
It is commonly used in both shampoos and styling products because it enhances slip and helps hair feel smoother. It can also support curl definition and reduce static.
PVP Thickeners and stabilisers

Film-forming polymer

PVP is a film-forming ingredient that helps provide hold and structure in styling products.

May suit
Anyone looking for longer-lasting hold, enhanced definition or improved style memory.

Worth knowing
It is widely used in gels, mousses and sprays because it creates a flexible film on the hair shaft. Its performance can vary with humidity, so it is often blended with other polymers for stability.
Glycerin Humectants

Humectant

Attracts and holds water to help hair feel hydrated and soft.

May suit
Dry or dehydrated hair, and many curl and moisture routines.

Worth knowing
A very common, well-tolerated humectant used across countless products.
Panthenol Conditioning agents

Conditioning agent

Helps condition, soften and add a smooth, healthy feel to the hair.

May suit
Most hair types, especially dry or dull hair.

Worth knowing
A versatile, well-tolerated conditioning ingredient.
Hydrolysed Wheat Protein Proteins and amino acids

Hair-strengthening protein

A protein derivative that helps reinforce the hair shaft and improve softness and manageability.

May suit
Those seeking added strength, light conditioning, or improved elasticity in their hair.

Worth knowing
It provides a lightweight form of protein that can help support the hair’s structure without heavy build-up. Many formulations use it to enhance overall feel and resilience.
PEG-40 Hydrogenated Castor Oil Cleansers / surfactants

Solubiliser and emulsifier

Helps blend oils and fragrance into water-based formulas for even texture and performance.

May suit
Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

Worth knowing
It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.
Laureth-4 Cleansers / surfactants

Solubiliser / mild surfactant

Laureth-4 helps dissolve oils and blend fragrance or active ingredients evenly through a formula.

May suit
Those looking for products with effective cleansing or evenly dispersed ingredients.

Worth knowing
It is commonly used at low levels to support texture and clarity in shampoos and styling products. Despite being a surfactant, it is often included for solubilising rather than strong cleansing.
Polysorbate 20 Thickeners and stabilisers

Solubiliser / emulsifier

Helps blend oil‑based ingredients into water‑based formulas for a smooth, even texture.

May suit
Those using products with essential oils or fragranced blends, as it helps disperse these evenly.

Worth knowing
It is widely used as a gentle solubiliser in both leave‑in and rinse‑off products. Its presence can improve product consistency and prevent ingredient separation.
Phenoxyethanol Preservatives

Preservative

Helps keep the product stable and pleasant to use after opening.

May suit
All products that need protecting from spoilage.

Worth knowing
A very common, well-studied preservative used at low levels.
Ethylhexylglycerin Preservatives

Preservative booster

Helps support the preservation system and can provide mild skin-conditioning benefits.

May suit
Those interested in gentle preservation systems or sensitive scalps may find it relevant.

Worth knowing
It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Citric Acid pH adjusters

pH adjuster

Fine-tunes the product pH, which can help the hair surface feel smooth.

May suit
Most hair types as part of a balanced formula.

Worth knowing
Usually present in small amounts to balance the formula.
Disodium EDTA Chelating agents

Chelating agent

Binds to minerals from hard water so the product works consistently and stays stable.

May suit
All products, especially in hard-water areas.

Worth knowing
Used in tiny amounts to keep formulas performing reliably.