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"I’ve been using the Pure Precious shampoo and conditioner, and I’m absolutely impressed! This duo is a fantastic product that delivers on its promises. It leaves my hair feeling silky, smooth, and incredibly soft to the touch. The formula is gentle yet effective, making my hair look healthy and shiny without weighing it down. If you’re looking for a product that truly enhances the texture and feel of your hair, I highly recommend giving Pure Precious a try" - Joanne

Pure

Precious Shampoo 300ml

5 (3)

$39.95

4 payments of with

- +

Delivery
Click & Collect

In Stock - Free Shipping on orders $49.99 +

Estimated delivery: Mon, Aug 3rd - Fri, Aug 7th

130 Days returns

Free Click and collect is available at checkout. Orders are ready within 1 hour during opening hours. Store Address: 56 Parer Rd, Airport West, VIC Australia 3042 Phone (03) 9999 5902

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Most Helpful Review

Why You’ll love it

Feel that weight lift as your hair rinses clean and soft.

Cleanses away oil and build-up without leaving hair squeaky or dry.

Light, creamy lather that rinses quickly and feels effortless to use.

Leaves a fresh, subtle scent and a natural, airy-looking shine.

Description

Pure Precious Shampoo is a gentle cleansing shampoo that leaves hair light, soft, and beautifully fresh.

This daily shampoo sweeps away oil, pollution, and product build-up while helping your scalp feel calm and comfortable. Its light, creamy lather rinses easily, so hair feels clean but not stripped or squeaky.

The fragrance is soft and subtle, with a fresh, just-washed scent that doesn’t overpower your perfume. Hair dries with a natural, healthy-looking shine and a smooth, touchable finish.

Pure Precious Shampoo suits normal to slightly dry hair, and is ideal for everyday use or after styling days when you need a proper refresh. Expect hair that feels easier to brush, lighter on your head, and refreshingly clean from roots to ends.

Directions

How To Use Pure Precious Shampoo

Wet hair thoroughly with warm water.
Apply a small amount of shampoo to your scalp.
Massage gently with fingertips for 1–2 minutes.
Rinse well until the water runs clear.
Repeat if needed, then follow with conditioner.

Ingredients

Pure Precious Shampoo Ingredients

Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Glycerin, Polyquaternium-10, Citric Acid, Sodium Benzoate, Potassium Sorbate, Parfum (Fragrance), Disodium EDTA, PEG-7 Glyceryl Cocoate, Laureth-4, Lactic Acid. ()

Note: Please refer to bottle for full ingredients.

Aqua Solvents

Solvent

The water base that carries and dissolves the other ingredients in most products.

May suit
All hair and skin types.

Worth knowing
Almost always the first ingredient listed in water-based products.
Sodium Laureth Sulfate Cleansers / surfactants

Cleanser

Helps cleanse the hair and scalp by removing oil, sweat and product build-up.

May suit
Oily scalps, heavy product users and people who like a strong cleanse.

Worth knowing
May feel too cleansing for some dry, curly, colour-treated or sensitive hair types. This depends on the full formula and your hair needs.
Cocamidopropyl Betaine Cleansers / surfactants

Cleanser / foam booster

A milder co-surfactant that helps cleanse, boost foam and soften the feel of stronger cleansers.

May suit
Most hair types, including those wanting a gentler wash.

Worth knowing
Often paired with other surfactants to make a formula feel milder.
Sodium Chloride Thickeners and stabilisers

Viscosity adjuster

Sodium Chloride is used to adjust the thickness of shampoos and other cleansing formulas.

May suit
Those interested in how a product’s texture and lather are achieved.

Worth knowing
It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.
Glycerin Humectants

Humectant

Attracts and holds water to help hair feel hydrated and soft.

May suit
Dry or dehydrated hair, and many curl and moisture routines.

Worth knowing
A very common, well-tolerated humectant used across countless products.
Polyquaternium-10 Conditioning agents

Conditioning agent

A conditioning polymer that smooths the hair surface and helps with detangling and feel.

May suit
Most hair types wanting smoother, easier-to-manage hair.

Worth knowing
Widely used in shampoos and conditioners for slip and softness.
Citric Acid pH adjusters

pH adjuster

Fine-tunes the product pH, which can help the hair surface feel smooth.

May suit
Most hair types as part of a balanced formula.

Worth knowing
Usually present in small amounts to balance the formula.
Sodium Benzoate Preservatives

Preservative

Helps protect water-based products from spoilage so they stay usable.

May suit
All products that need a preservative system.

Worth knowing
Often paired with other preservatives for broad protection.
Potassium Sorbate Preservatives

Preservative

Helps keep haircare formulas stable by preventing the growth of microbes.

May suit
Anyone who uses water-based products that benefit from reliable preservation.

Worth knowing
It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Disodium EDTA Chelating agents

Chelating agent

Binds to minerals from hard water so the product works consistently and stays stable.

May suit
All products, especially in hard-water areas.

Worth knowing
Used in tiny amounts to keep formulas performing reliably.
PEG-7 Glyceryl Cocoate Cleansers / surfactants

Mild surfactant and emollient

A gentle, non-ionic surfactant that also adds light softness and slip to hair.

May suit
Those looking for mild cleansing with a smoother, less stripped feel.

Worth knowing
It is often included to make cleansing formulas feel more conditioning and to help solubilise oils or fragrances. It pairs well with stronger surfactants to create a more balanced wash.
Laureth-4 Cleansers / surfactants

Solubiliser / mild surfactant

Laureth-4 helps dissolve oils and blend fragrance or active ingredients evenly through a formula.

May suit
Those looking for products with effective cleansing or evenly dispersed ingredients.

Worth knowing
It is commonly used at low levels to support texture and clarity in shampoos and styling products. Despite being a surfactant, it is often included for solubilising rather than strong cleansing.
Lactic Acid pH adjusters

pH adjuster

Helps adjust and maintain the product’s pH for optimal performance.

May suit
Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Worth knowing
Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.