Smooth Gloss Treatment Mask 250ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Most hair types, especially tangle-prone or coarse hair.

A common conditioner ingredient despite the chloride name, which simply describes its chemistry.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

People looking for smoother, more manageable hair textures.

Cetyl esters are wax‑like emollients that improve product spreadability and give a soft, conditioned feel. They are commonly used to enhance texture without heaviness.

Those looking for smoother-feeling hair or products that apply and spread easily.

It is a lightweight ester often used to reduce greasiness and enhance the feel of conditioning formulas. It can also support fragrance and oil distribution within a product.

Those seeking lightweight natural oils for moisture, shine or scalp comfort.

It is rich in fatty acids that support hair softness without feeling overly heavy. Often used as a carrier oil in both rinse-off and leave-in formulas.

Those seeking added softness, shine or frizz control, particularly in dry or coarse hair.

It is rich in fatty acids, which can support hair feel and manageability without heavy residue. Often used in both rinse-off and leave-in formulas.

Those seeking added softness, shine, or help with dry or coarse hair.

It is commonly used in haircare for its smooth, silky feel and its ability to support moisture retention. It is generally well tolerated by most hair types.

Dry, coarse, curly or thick hair wanting extra softness.

Rich and nourishing, so amounts can be adjusted to hair type.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

People looking to support hair strength, reduce the feel of damage, or add light conditioning.

Because it is hydrolysed, it can more easily bind to the hair surface and offer a lightweight strengthening effect. It is commonly used in both rinse-off and leave-in formulas.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.