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Delivery
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Click & Collect
Free Click and collect is available at checkout. Orders are ready within 1 hour during opening hours. Store Address: 56 Parer Rd, Airport West, VIC Australia 3042 Phone (03) 9999 5902
Min spend $70. 1 per customer. Sets are 1 item.
Pureology Strength Cure Best Blonde Shampoo is a violet-toning cleanser that keeps blonde hair bright and soft.
This rich, creamy shampoo gently washes away build-up while neutralising yellow and brassy tones with violet pigments. As you massage it in, it lathers into a silky foam with a fresh, salon-clean scent, leaving hair feeling smooth rather than stripped.
Perfect for natural, highlighted, or balayage blondes, as well as grey or silver hair, it’s ideal a few times a week or whenever your colour looks dull. The formula helps hair feel stronger and more manageable, so brushing and styling become easier.
After rinsing, blonde tones look cooler and clearer, and your hair feels lighter, cleaner, and more refreshed.
How To Use Pureology Strength Cure Best Blonde Shampoo
- Wet hair thoroughly with warm water
- Apply a small amount of shampoo to scalp and lengths
- Massage gently until a creamy lather forms
- Leave on for 1–3 minutes for enhanced toning
- Rinse thoroughly and repeat if needed
- Follow with a compatible conditioner or mask
- Use 1–3 times a week, depending on brassiness
Pureology Strength Cure Best Blonde Shampoo Ingredients
Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycol Distearate, Coco-Betaine, Cocamide MIPA, Sodium Chloride, Parfum/Fragrance, Dimethicone, Polyquaternium-10, Salicylic Acid, Carbomer, Sodium Hydroxide, Disodium EDTA, Linalool, Limonene, Benzyl Alcohol, Hexyl Cinnamal, Benzyl Salicylate, Citric Acid, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Hydroxypropyltrimonium Hydrolyzed Wheat Starch, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Tocopheryl Acetate, Benzophenone-4, CI 60730/Ext. Violet 2, CI 42090/Blue 1, Sodium Benzoate, Potassium Sorbate
Note: Please refer to bottle for full ingredients.
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Aqua SolventsSolvent
The water base that carries and dissolves the other ingredients in most products.
May suitAll hair and skin types.
Worth knowingAlmost always the first ingredient listed in water-based products.
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Cocamidopropyl Betaine Cleansers / surfactantsCleanser / foam booster
A milder co-surfactant that helps cleanse, boost foam and soften the feel of stronger cleansers.
May suitMost hair types, including those wanting a gentler wash.
Worth knowingOften paired with other surfactants to make a formula feel milder.
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Glycol Distearate Thickeners and stabilisersOpacifier and pearlising agent
Adds a pearlescent look and helps thicken and stabilise shampoos and conditioners.
May suitThose who like creamy, luxurious-feeling shampoo or conditioner textures.
Worth knowingIt also provides a mild conditioning feel, helping formulas spread smoothly through the hair. Its use is common in many everyday cleansing products.
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Sodium Chloride Thickeners and stabilisersViscosity adjuster
Sodium Chloride is used to adjust the thickness of shampoos and other cleansing formulas.
May suitThose interested in how a product’s texture and lather are achieved.
Worth knowingIt is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.
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Dimethicone SiliconesSlip and shine agent
Smooths the hair surface, adds slip and shine and helps reduce frizz.
May suitFrizz-prone, coarse or dry hair wanting a smooth, glossy finish.
Worth knowingSome people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.
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Polyquaternium-10 Conditioning agentsConditioning agent
A conditioning polymer that smooths the hair surface and helps with detangling and feel.
May suitMost hair types wanting smoother, easier-to-manage hair.
Worth knowingWidely used in shampoos and conditioners for slip and softness.
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Sodium Hydroxide pH adjusterspH adjuster
Helps control and stabilise the pH of haircare formulations.
May suitThose interested in how product pH affects scalp comfort or hair cuticle behaviour.
Worth knowingIt is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.
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Disodium EDTA Chelating agentsChelating agent
Binds to minerals from hard water so the product works consistently and stays stable.
May suitAll products, especially in hard-water areas.
Worth knowingUsed in tiny amounts to keep formulas performing reliably.
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Linalool Fragrance ingredientsFragrance component
A fragrance component found naturally in many flowers and spices.
Worth knowingA fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
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Limonene Fragrance ingredientsFragrance component
A fragrance component that also occurs naturally in many citrus and plant oils.
Worth knowingA fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
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Benzyl Alcohol PreservativesPreservative
Helps preserve formulations and can also act as a solvent or light fragrance component.
May suitThose interested in understanding preservative systems or identifying potential fragrance allergens.
Worth knowingBenzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.
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Hexyl Cinnamal Fragrance ingredientsFragrance component
A fragrance ingredient used to give products a light, floral scent.
May suitThose who enjoy subtly scented haircare products.
Worth knowingIt is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.
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Benzyl Salicylate Fragrance ingredientsFragrance component
Benzyl Salicylate is a fragrance ingredient used to add a sweet, floral aroma to haircare products.
May suitThose who enjoy subtly floral-scented haircare or are monitoring specific fragrance allergens.
Worth knowingIt is one of the fragrance allergens that must be listed individually on product labels when present above certain levels. Its presence does not indicate product strength or quality, only that it contributes to the overall scent profile.
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Citric Acid pH adjusterspH adjuster
Fine-tunes the product pH, which can help the hair surface feel smooth.
May suitMost hair types as part of a balanced formula.
Worth knowingUsually present in small amounts to balance the formula.
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Guar Hydroxypropyltrimonium Chloride Conditioning agentsConditioning polymer
A conditioning polymer that helps smooth hair and improve slip.
May suitThose looking for softer, easier-to-detangle hair.
Worth knowingIt is derived from guar gum and is commonly used to enhance conditioning in shampoos and conditioners. It can also reduce static and improve manageability.
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Tocopheryl Acetate Conditioning agentsAntioxidant and conditioning support
A stable form of vitamin E used to help condition hair and support product stability.
May suitThose looking for added conditioning support or antioxidant benefits in their haircare.
Worth knowingIt is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.
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Sodium Benzoate PreservativesPreservative
Helps protect water-based products from spoilage so they stay usable.
May suitAll products that need a preservative system.
Worth knowingOften paired with other preservatives for broad protection.
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Potassium Sorbate PreservativesPreservative
Helps keep haircare formulas stable by preventing the growth of microbes.
May suitAnyone who uses water-based products that benefit from reliable preservation.
Worth knowingIt is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.