Color Extend Blondage High Bright Shampoo

Oily scalps, heavy product users and people who like a strong cleanse.

May feel too cleansing for some dry, curly, colour-treated or sensitive hair types. This depends on the full formula and your hair needs.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

People looking for gentle cleansing that doesn't feel stripping.

It is often used alongside other surfactants to improve foam quality and overall mildness. Common in shampoos designed for frequent use.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Those interested in how product pH affects scalp comfort or hair cuticle behaviour.

It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.

Those looking for antioxidant support or brightness-boosting ingredients in haircare.

It is more stable than pure vitamin C, making it suitable for use in a wider range of formulations. It is commonly included in products aimed at maintaining scalp comfort and overall hair appearance.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those using stylers, treatments or serums that rely on smooth, even application.

It is commonly used in both leave-in and rinse-off products to support stable, easy-to-apply textures. It can also assist with product absorption and consistency.

People looking for smoother, easier-to-detangle hair, including those with dry, damaged or textured hair.

It is commonly used in shampoos and conditioners to improve slip and manageability without adding heaviness. Its cationic nature helps it adhere lightly to the hair surface for a conditioning effect.

People dealing with flaky scalps, congestion or product buildup.

It is widely used in scalp-care formulas because it breaks down excess oils and debris without needing physical scrubbing. Often found in dandruff-control products.

Those using hard water or products prone to mineral build‑up may appreciate its inclusion.

It is often used as a readily biodegradable alternative to traditional chelating agents. By managing metal ions, it can help formulas stay consistent over time.

Those looking to improve hair manageability or support moisture balance.

Glycine is often included as part of amino acid blends used to condition and reinforce the hair fibre. It can also appear in gentle cleansing systems and care-focused formulations.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy subtly sweet, complex fragrance profiles in their haircare products.

It is one of the fragrance components that must be listed individually when present above certain levels, as some people may prefer to monitor specific scent materials. Its presence does not indicate the overall strength of a product's fragrance.