Daily Hair Tonic 150ml

Anyone using liquid haircare products, as water is a core component.

It helps create a workable texture and allows surfactants, conditioners and other actives to perform effectively.

People interested in soothing or supporting the scalp microbiome.

Fermented ingredients like this can help condition the scalp and support its natural barrier. They are commonly used in modern scalp-care formulas.

Those looking to support scalp comfort, strengthen hair, or maintain a healthy-looking scalp barrier.

It is commonly used in both skincare and haircare for its soothing and barrier-supporting properties. It pairs well with many other ingredients and is generally well tolerated.

Those looking for formulas that help maintain a healthy-feeling scalp or the appearance of stronger hair.

In topical products it is used in small amounts to complement other strengthening or scalp-care ingredients. Its effects are supportive rather than dramatic on its own.

Those looking for formulas that help with hair resilience or hydration.

Arginine is naturally present in the hair’s keratin structure and is commonly added to strengthening or repairing products. It is also used in some formulations to help support scalp comfort.

Those looking for formulas that help reinforce hair structure or support hair vitality.

It is often included alongside other amino acids or peptides to enhance hair-conditioning blends. Its role is typically supportive rather than a main active on its own.

People looking for botanical ingredients that support scalp care or the appearance of hair vitality.

Ginseng extracts are commonly included in haircare for their traditional association with invigorating and conditioning properties. They can be blended with other botanical or conditioning ingredients for complementary effects.

People looking for gentle botanical ingredients that support scalp comfort and overall hair condition.

It is commonly included in formulations aimed at maintaining a balanced scalp environment. As with most botanical extracts, benefits can vary depending on concentration and formulation.

Those looking for products featuring marine or botanical ingredients for added hydration or scalp comfort.

This extract is derived from green algae often referred to as sea grapes and is used for its moisturising and conditioning properties. Its benefits vary depending on the overall product formulation.

People with weakened, chemically treated, or breakage-prone hair may appreciate its reinforcing effect.

Hydrolysed proteins are broken into smaller fragments so they can more easily interact with the hair’s surface. They are commonly used alongside conditioners and humectants for a balanced feel.

People looking for formulas that support softness and general hair manageability.

It is related to panthenol (provitamin B5) and is used for its conditioning and supportive properties in hair and scalp products.

People with oily scalps or those seeking gentle scalp‑care benefits.

It is a zinc salt often included for its soothing and balancing properties in hair and scalp formulations. It can complement other scalp‑care ingredients in targeted treatments.

Those looking for formulas that include amino acids to support smoother, more manageable hair.

Amino acids are often added to haircare to complement conditioning systems and support the hair fibre’s feel. Ornithine is one of several amino acids that may be included for this purpose.

Those looking for lightweight hydration or formulas enriched with amino acids.

Amino acids like citrulline are often included to complement conditioning systems and enhance softness without weight.

People looking to maintain moisture balance or support smoother-feeling hair.

As an amino sugar, it is sometimes included to enhance moisture retention or support the feel of conditioning formulas. Its presence is typically complementary rather than a primary active.

Those looking for botanical alternatives to retinol-like ingredients or seeking antioxidant support in scalp or hair treatments.

It is valued for its gentle, plant-based approach to improving the feel and appearance of hair and scalp. Its use in haircare is growing as brands explore antioxidant-rich botanical options.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

People looking for smoother, easier-to-detangle hair without a heavy silicone feel.

Because it is water-dispersible, it tends to rinse out more easily than many traditional silicones. It is commonly used in both rinse-off and leave-in formulas for added manageability.

People looking for improved manageability, frizz control or soft styling hold.

It is commonly used in both shampoos and styling products because it enhances slip and helps hair feel smoother. It can also support curl definition and reduce static.

Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.

Damaged, frizz-prone or colour-treated hair wanting targeted smoothing.

Designed to deposit where hair needs it most. Some prefer silicone-free formulas by choice.

People looking for improved manageability, detangling and smoother-feeling hair.

It is a commonly used quaternary ammonium compound that helps conditioners spread easily through the hair. It is effective even at low levels, which is why it appears frequently in rinse-off products.

Those using products that need light cleansing or stable blends of oils, silicones, or fragrances.

It is commonly used to solubilise fragrance or silicone ingredients in shampoos and treatments. Its mild, nonionic nature means it typically works well alongside other surfactants.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those looking for products with reliable preservation, especially in creams, lotions or styling formulas.

It is commonly used in cosmetics at low levels to help maintain product quality over time. It works alongside other preservatives to support formula stability.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Those who enjoy subtly floral-scented haircare or are monitoring specific fragrance allergens.

It is one of the fragrance allergens that must be listed individually on product labels when present above certain levels. Its presence does not indicate product strength or quality, only that it contributes to the overall scent profile.

Those who enjoy subtly sweet, complex fragrance profiles in their haircare products.

It is one of the fragrance components that must be listed individually when present above certain levels, as some people may prefer to monitor specific scent materials. Its presence does not indicate the overall strength of a product's fragrance.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.