Sublimic Airy Flow Mask Unruly Hair 200g

Anyone using liquid haircare products, as water is a core component.

It helps create a workable texture and allows surfactants, conditioners and other actives to perform effectively.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Most hair types, especially tangle-prone or coarse hair.

A common conditioner ingredient despite the chloride name, which simply describes its chemistry.

Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.

People looking for conditioners or treatments that provide slip, softness and richer textures.

Although called an alcohol, it is a waxy, non‑drying fatty alcohol commonly used to enhance conditioning performance and product stability.

Those with dry or dehydrated hair types looking for extra moisture retention.

It is a sugar-derived ingredient often used alongside other moisturisers to improve hair softness and manageability. It can also support product texture and stability.

Those using styling products that benefit from fast evaporation, such as sprays.

It is commonly used at low levels to improve texture and spreadability. It evaporates quickly, leaving minimal residue on the hair.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those looking for products that support moisture balance without heaviness.

It is also commonly used as a solvent to help dissolve other ingredients evenly in a formula. It is well tolerated in most haircare products and contributes to a smooth application feel.

Those seeking gentle hydration or lightweight moisture support.

It is part of the polyhydroxy acid (PHA) family and is known for being mild and suitable for many hair types. It can also support product stability and texture.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Those looking for improved slip, reduced frizz, and a smoother finish.

It is known for its ability to bond lightly to the hair, offering lasting conditioning benefits. It is commonly used in both rinse-off and leave-in products for enhanced manageability.

Useful for dry, dehydrated or frizz-prone hair needing added hydration.

It provides a smooth, conditioned feel without heaviness and is often used to enhance moisture balance in both hair and skin products.

Those looking for smoother-feeling hair or gentle scalp exfoliation.

Glycolic Acid is widely used in both skincare and haircare for its ability to refine texture and support healthy moisture balance. In haircare formulas, it is typically included at controlled levels to condition and enhance manageability.

Those looking for smoother, more manageable hair or improved slip in conditioners and masks.

It is a quaternary ammonium compound commonly used to reduce static and improve the feel of the hair. It is often chosen for its strong conditioning performance even at low concentrations.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

Those using styling products such as pomades, waxes or balms that rely on a stable, mouldable consistency.

It is commonly used in styling formulas because it offers a smooth, pliable hold without feeling brittle. Its melting behaviour also helps products maintain stability in varying temperatures.

Those looking to add smoothness, shine or moisture to dry or coarse hair.

It is rich in fatty acids that can help improve hair feel without leaving a heavy residue. Often used in both rinse-off and leave-in formulas.

People looking for hair-smoothing or semi-permanent straightening treatments.

Glyoxylic acid is commonly used in salon-style smoothing systems where it helps create a sleeker appearance. Its performance depends on how it is combined with heat and other supporting ingredients.

People looking for improved manageability, detangling and smoother-feeling hair.

It is a commonly used quaternary ammonium compound that helps conditioners spread easily through the hair. It is effective even at low levels, which is why it appears frequently in rinse-off products.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.