Sublimic Airy Flow Refining Fluid Unruly Hair 125ml

Anyone using liquid haircare products, as water is a core component.

It helps create a workable texture and allows surfactants, conditioners and other actives to perform effectively.

Those looking for products that support moisture balance without heaviness.

It is also commonly used as a solvent to help dissolve other ingredients evenly in a formula. It is well tolerated in most haircare products and contributes to a smooth application feel.

People looking for smoother-feeling hair or richer, more conditioning formulas.

Despite the name, fatty alcohols like behenyl alcohol are quite different from drying alcohols and are commonly used to add slip and creaminess to haircare products. They can also support the stability and thickness of conditioners and masks.

Those looking for smoother-feeling hair or products that apply and spread easily.

It is a lightweight ester often used to reduce greasiness and enhance the feel of conditioning formulas. It can also support fragrance and oil distribution within a product.

Those with dry or dehydrated hair types looking for extra moisture retention.

It is a sugar-derived ingredient often used alongside other moisturisers to improve hair softness and manageability. It can also support product texture and stability.

Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.

Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those who prefer creamy, stable formulations that offer light conditioning.

It is a self-emulsifying form of glyceryl stearate, commonly used to create uniform textures in creams and conditioners. It can also contribute mild softness to the hair fibre.

Most hair types, especially tangle-prone or coarse hair.

A common conditioner ingredient despite the chloride name, which simply describes its chemistry.

Those looking for smooth, conditioned feel without the weight of traditional oils.

It is often used as a non-greasy alternative to plant oils and helps reduce frizz by smoothing the hair surface. It also supports product spreadability and a silky finish.

Damaged, frizz-prone or colour-treated hair wanting targeted smoothing.

Designed to deposit where hair needs it most. Some prefer silicone-free formulas by choice.

Those looking for improved slip, reduced frizz, and a smoother finish.

It is known for its ability to bond lightly to the hair, offering lasting conditioning benefits. It is commonly used in both rinse-off and leave-in products for enhanced manageability.

Those seeking added hydration, improved manageability, or support for dry scalp.

It is a salt of lactic acid often used to enhance moisture retention and support a balanced formula. It can also contribute mild pH-buffering benefits depending on the product.

Those who prefer products with plant-derived structuring ingredients.

Cellulose is a natural polymer typically sourced from plants and is widely used to improve texture and consistency in many cosmetic products.

Useful for dry, dehydrated or frizz-prone hair needing added hydration.

It provides a smooth, conditioned feel without heaviness and is often used to enhance moisture balance in both hair and skin products.

Those looking for formulas that help with hair resilience or hydration.

Arginine is naturally present in the hair’s keratin structure and is commonly added to strengthening or repairing products. It is also used in some formulations to help support scalp comfort.

Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.

Those using styling products that benefit from fast evaporation, such as sprays.

It is commonly used at low levels to improve texture and spreadability. It evaporates quickly, leaving minimal residue on the hair.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

People looking for conditioners or treatments that provide slip, softness and richer textures.

Although called an alcohol, it is a waxy, non‑drying fatty alcohol commonly used to enhance conditioning performance and product stability.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

Those looking for smoother, more manageable hair or improved slip in conditioners and masks.

It is a quaternary ammonium compound commonly used to reduce static and improve the feel of the hair. It is often chosen for its strong conditioning performance even at low concentrations.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

Those with dry, coarse or dehydrated hair, or a dry, flaky scalp.

It is often used to support hydration and maintain a comfortable scalp environment. In some formulas it can also help improve product absorption.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Anyone using products that benefit from extended shelf life and maintained performance.

It helps protect oils and other sensitive ingredients from breaking down when exposed to air and light. It is used in very small amounts to support product consistency.

Those using clarifying or scalp-focused products may find it relevant.

It is often included in small amounts to support formula stability or enhance cleansing performance. In rinse-off products it contributes to overall product feel rather than acting as a primary cleanser.

Those looking to improve softness, manageability and moisture retention, especially in dry or damaged hair.

It is known for its humectant-like and conditioning properties, helping hair feel smoother without adding heaviness. Often used to enhance slip and reduce static.