Oxy 30 Vol Developer 1 Litre

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People using permanent colour, lightening, or bleaching services.

It works by helping colour pigments develop or by lifting natural pigment during lightening. Formulations are balanced to achieve predictable results when used as directed.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Those who prefer products with a creamy, uniform texture.

It is commonly used in conditioners and styling products to keep formulas consistent and easy to apply. It also supports even distribution of other ingredients through the hair.

People looking to reduce moisture loss, add slip, or tame frizz.

Mineral oil is a highly refined cosmetic-grade ingredient valued for its stability and ability to lock in moisture. It is commonly used in hair treatments and styling products for added softness and shine.

Those interested in how products are balanced for optimal performance and scalp comfort.

It is commonly used to fine-tune acidity so that formulas remain effective and comfortable to use. Only small amounts are typically required to achieve the desired pH.

People living in hard‑water areas or those wanting formulas that rinse more cleanly.

Chelating agents can support the effectiveness of cleansing and conditioning products by preventing mineral build‑up. They are widely used at low levels to help maintain formulation clarity and consistency.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

People using peroxide-based hair colour or lightening products where stabilisers help keep the formula consistent.

It appears most often in technical or professional products that require ingredients to support formula stability over time. It is typically used at low levels for functional support rather than for a direct effect on the hair.

Oily scalps and routines that need a strong, clarifying wash.

Can be more cleansing than gentler surfactants. Many people use it happily, while others prefer milder options for everyday washing.

Those wanting a thorough, foaming cleanse or products designed to remove heavier residues.

It is a higher-foaming sulphate often used in shampoos to create a deep-clean feel. Formulators may blend it with milder surfactants to balance cleansing with comfort.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those interested in the appearance of their haircare products or checking for specific colour additives.

CI 19140 is widely used in cosmetics and personal care for its vibrant and stable colour. Its presence does not affect the performance of the haircare formula.

Those who prefer products with a specific colour or enjoy visually distinctive formulas.

CI 42090 is widely used in personal care for consistent, stable colour effects. It does not affect how the product performs on the hair.