Bath Pocket - Wild Fields (100g)

People looking for added volume, beachy texture or stronger curl definition.

It is a simple mineral salt often used in styling sprays to create a firmer, more textured feel. Usage levels vary depending on how much definition or hold is desired.

Those with oily scalps or those using styling products that benefit from a matte, volumising effect.

Kaolin is a naturally occurring clay that can help improve product texture while offering mild cleansing without stripping. It is commonly used in scalp treatments, masks and texturising products.

Those seeking lightweight natural oils for moisture, shine or scalp comfort.

It is rich in fatty acids that support hair softness without feeling overly heavy. Often used as a carrier oil in both rinse-off and leave-in formulas.

Those who enjoy botanically derived ingredients or light floral notes in haircare.

Jasmine extracts are commonly included to enhance sensory experience and provide a soft, luxurious feel to formulations. They can appear in both rinse-off and leave-in products.

Formulators seeking natural colourants or antioxidant botanicals, and consumers who prefer plant-based ingredients in shampoos, conditioners and hair treatments.

The extract contains anthocyanin pigments that provide its characteristic blue hue and polyphenols that act as antioxidants; it is primarily used for colour and marketing appeal rather than as a proven active for hair growth. The pigment is pH- and light-sensitive, so colour and stability can vary with formulation.

Clitoria ternatea extracts are typically derived from the flower and used at low concentrations for tinting or as a botanical additive. Anthocyanins can shift colour with pH (blue to purple/pink) and are sensitive to heat and UV, so formulators often combine them with stabilisers or use suitable packaging. While traditional uses include hair and scalp care, robust clinical evidence for strengthening or promoting hair growth is limited.

Those looking for gentle, plant-based ingredients with calming or softening benefits.

Botanical extracts like rose are often included for their pleasant sensorial qualities and supportive antioxidant properties. Their exact effect can vary based on concentration and formulation.

Those who enjoy naturally derived citrus fragrances in their routine.

Like many citrus oils, it is often included in small amounts primarily for its aromatic contribution. It can naturally contain trace fragrance allergens such as limonene or linalool, which may be listed separately on product labels.

Those who enjoy naturally derived citrus scents in their haircare.

As an essential oil, its scent profile comes from naturally occurring aromatic compounds. It is used at low levels to enhance the sensory experience of a formula.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

Those who enjoy floral, botanical fragrance profiles.

As a natural essential oil, its aroma can vary slightly between batches. It is typically used in low amounts to provide scent rather than functional hair benefits.