Facial Mask - Purple Berry 10g

Those with oily scalps or those using styling products that benefit from a matte, volumising effect.

Kaolin is a naturally occurring clay that can help improve product texture while offering mild cleansing without stripping. It is commonly used in scalp treatments, masks and texturising products.

Those who enjoy plant-derived ingredients or seek gentle, natural-feeling conditioning support.

Coconut-derived powders can contribute lightweight nourishment without the heavier feel of oils. Formulators may use it for its pleasant sensory profile and plant-origin appeal.

People seeking lightweight hydration or improved hold in styling products.

It is a carbohydrate derived from starch and is commonly used to support texture and moisture balance in formulations.

People looking for lightweight oil control or added grip in styling products.

It is primarily composed of silica and is commonly used in dry shampoos and texturising formulas for its natural absorbency.

Those interested in products with precise or vibrant colour tones.

It is a widely used cosmetic pigment known for its strong, consistent blue shade. It is typically used in very small amounts to fine‑tune colour.

Those interested in the colour tone or opacity of tinted or colour-depositing hair products.

Iron oxides are widely used because they provide consistent colour and remain stable in a variety of formulations.

Those with a sensitive or easily irritated scalp may appreciate its calming effect.

It is widely used in personal care for its comforting feel and compatibility with many formulas. In haircare, it supports a smoother, more comfortable scalp experience.

Those who enjoy citrus-scented hair products or prefer plant-derived fragrance sources.

As an essential oil, it naturally contains components like limonene that contribute to its scent. Formulators may use it in small amounts to enhance sensory appeal.

People who prefer products with plant-based texture enhancers or enjoy richer, more cushioning textures.

It can also offer a light conditioning or smoothing effect by forming a soft film on the hair fibre. Commonly used in shampoos and conditioners to improve slip and spreadability.

Those looking for gentle, plant-based ingredients with calming or softening benefits.

Botanical extracts like rose are often included for their pleasant sensorial qualities and supportive antioxidant properties. Their exact effect can vary based on concentration and formulation.

Most hair and scalp types, including those wanting a gentle feel.

A popular botanical used across many gentle and moisturising products.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

Those seeking lightweight natural oils for moisture, shine or scalp comfort.

It is rich in fatty acids that support hair softness without feeling overly heavy. Often used as a carrier oil in both rinse-off and leave-in formulas.

Formulators seeking natural colourants or antioxidant botanicals, and consumers who prefer plant-based ingredients in shampoos, conditioners and hair treatments.

The extract contains anthocyanin pigments that provide its characteristic blue hue and polyphenols that act as antioxidants; it is primarily used for colour and marketing appeal rather than as a proven active for hair growth. The pigment is pH- and light-sensitive, so colour and stability can vary with formulation.

Clitoria ternatea extracts are typically derived from the flower and used at low concentrations for tinting or as a botanical additive. Anthocyanins can shift colour with pH (blue to purple/pink) and are sensitive to heat and UV, so formulators often combine them with stabilisers or use suitable packaging. While traditional uses include hair and scalp care, robust clinical evidence for strengthening or promoting hair growth is limited.

Those who enjoy naturally derived aromatic ingredients in their haircare.

Although often valued for its aroma, vanilla extract can also contribute mild antioxidant benefits in formulations. Its presence is mainly for sensory enhancement rather than functional performance.