Amber Rose Hydrating Shampoo 400ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Sensitive scalps and people seeking a gentle, sulphate-free cleanse.

Common in gentle and sulphate-free shampoos.

Oily scalps, heavy product users and people who like a strong cleanse.

May feel too cleansing for some dry, curly, colour-treated or sensitive hair types. This depends on the full formula and your hair needs.

People looking for gentle cleansing that doesn't feel stripping.

It is often used alongside other surfactants to improve foam quality and overall mildness. Common in shampoos designed for frequent use.

Those looking for mild cleansing with a smoother, less stripped feel.

It is often included to make cleansing formulas feel more conditioning and to help solubilise oils or fragrances. It pairs well with stronger surfactants to create a more balanced wash.

Most hair types wanting smoother, easier-to-manage hair.

Widely used in shampoos and conditioners for slip and softness.

Those looking to enhance softness, reduce frizz or add natural-feeling moisture.

Vegetable oils are commonly used in haircare for their conditioning feel and ability to support shine. Different oils vary in richness and absorbency.

Those with chemically treated, heat‑styled, or fragile hair may find it beneficial.

Keratin used in haircare is typically hydrolysed so it can adhere more easily to the hair surface. It offers cosmetic conditioning benefits rather than permanently altering the internal hair structure.

People looking for light, non-greasy moisture or those wanting plant-based conditioning ingredients.

It is commonly used for its smooth feel and ease of absorption without weighing hair down. It can also help support shine and manageability in many hair types.

Those looking for gentle, plant-based ingredients with calming or softening benefits.

Botanical extracts like rose are often included for their pleasant sensorial qualities and supportive antioxidant properties. Their exact effect can vary based on concentration and formulation.

Suitable for those seeking natural fragrance and calming benefits in haircare.

This oil is derived from the resin of the Boswellia carterii tree and is valued for its aromatic qualities and potential skin-soothing effects when applied topically.

In haircare, it is primarily used as a fragrance ingredient and may contribute to a calming sensory experience rather than providing direct conditioning or cleansing effects.

Those looking for softer, smoother-feeling hair or gentle hydration.

Betaine is a naturally occurring molecule often used to improve hair feel and support moisture retention. It can also help enhance the overall mildness of cleansing formulas.

Those looking for conditioning, slip, or richer textures in their haircare products.

Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those who prefer products with a smoother, more cushioning texture or want improved slip in shampoos and conditioners.

It can also provide light conditioning benefits by helping hair feel softer and easier to detangle. It is commonly used in both rinse-off and leave-in products.