Curl Leave-In Butter 150ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

People looking for smoother-feeling hair or richer, more conditioning formulas.

Despite the name, fatty alcohols like behenyl alcohol are quite different from drying alcohols and are commonly used to add slip and creaminess to haircare products. They can also support the stability and thickness of conditioners and masks.

Those looking for conditioning, slip, or richer textures in their haircare products.

Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.

Those looking for gentle styling support or smoother-feeling hair without heavy build-up.

It is commonly used in styling creams, gels and conditioners to improve texture and spreadability. It can also enhance shine and help control frizz.

Dry, coarse, curly or thick hair wanting extra softness.

Rich and nourishing, so amounts can be adjusted to hair type.

Those wanting a smooth, conditioned feel without heavy silicones.

It is often used as a biodegradable alternative to some traditional emollients and helps improve spreadability in formulations. It can contribute to a lighter, silkier texture in hair products.

People looking for smoother, more manageable hair or products with plant-derived conditioning agents.

Fatty alcohols like Brassica Alcohol are different from drying alcohols and are commonly used to enhance texture and creaminess in formulations. They also support the stability and spreadability of conditioners and styling products.

Those seeking lightweight conditioning that does not weigh down fine to medium hair.

They are derived from jojoba oil but are more stable and have a less oily finish. Commonly used to add slip and reduce frizz in haircare formulas.

Hair wanting a light conditioning boost.

A plant-derived extract whose effect depends on the amount used.

People who prefer products with a silky, non-greasy feel or stable gel-like textures.

It is often used to create lightweight gels and serums that spread easily without stickiness. It also helps maintain product consistency over time.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

Those who like richer conditioners or masks that feel smooth and spread easily.

It also offers light conditioning and can help soften the feel of hair. It is widely used in both skincare and haircare for its reliable stabilising properties.

Those with chemically treated, heat‑styled, or fragile hair may find it beneficial.

Keratin used in haircare is typically hydrolysed so it can adhere more easily to the hair surface. It offers cosmetic conditioning benefits rather than permanently altering the internal hair structure.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

Those looking for gentle, plant-derived ingredients that support softness and scalp comfort.

Rice bran extracts often contain natural antioxidants that can complement conditioning formulas. They are commonly included to enhance overall product feel rather than act as a primary active.

Those seeking added moisture or products aimed at improving hair softness and resilience.

Often sourced from the 'resurrection plant', it is valued for its ability to retain moisture under dry conditions. In formulas, it complements other hydrators and conditioning agents.

Those looking for natural waxes that add softness, light structure or frizz control.

It is derived from sunflower seeds and is often used as a vegan alternative to beeswax. It can support product stability while giving a smooth, non-greasy finish.

People looking for added softness, resilience or support for damaged or chemically treated hair.

Hydrolysed plant proteins can help the hair feel smoother and more manageable by lightly coating and supporting the cuticle. They are commonly used alongside other conditioning agents for a balanced result.

People looking to support hair strength, smoothness or light-volume effects.

It can help improve the feel of damaged or fine hair without the weight of some heavier proteins.

Those interested in botanical ingredients or products aimed at maintaining a balanced, refreshed scalp.

Rosemary leaf extract is widely used in haircare for its traditional association with invigorating and clarifying properties. It can be included in both everyday and specialised scalp-focused formulas.

Those interested in soothing or antioxidant-rich botanical ingredients.

It is commonly used in haircare for its calming and conditioning properties. Its gentle nature makes it suitable for a wide range of formulations.

Those seeking calming or restorative benefits in scalp or hair treatments.

Asiaticoside is valued in personal care for its supportive role in maintaining a comfortable scalp environment. It is typically included as part of Centella asiatica–derived extracts.

Those looking for lightweight botanical ingredients that support scalp and hair vitality.

Grapefruit fruit extract is often included for its natural antioxidant content and fresh sensory profile. It can appear in a wide range of cleansers, conditioners and treatments.

People with a sensitive or easily irritated scalp may appreciate its calming properties.

It is valued for its gentle, restorative qualities and is often included in formulations that focus on scalp comfort and care. It can complement other conditioning or hydrating ingredients.

Those looking for gentle botanical ingredients that may complement scalp care or overall hair health.

Sunflower sprout extract is often included for its antioxidant content and general supportive benefits in botanical-led formulations. Its effects may vary depending on the overall product formula.

Those looking for gentle, plant-derived ingredients that can support softness and scalp comfort.

Rice-derived extracts are often included for their lightweight conditioning properties and general soothing benefits. They are compatible with most hair types.

Those looking for plant-based conditioning or moisture-supporting ingredients.

This extract comes from the tara plant and is valued for its film-forming and conditioning properties. It is commonly included alongside other hydrators and botanicals in modern haircare formulations.

Those looking for gentle, plant-derived ingredients with light conditioning or antioxidant benefits.

Sunflower extract is commonly used for its mild, supportive properties and can complement both leave-in and rinse-off formulations. Its composition may vary slightly depending on how it is processed.

Those who prefer plant-derived or vegan-friendly formulation ingredients.

It helps stabilise formulas and improve spreadability without adding weight to the hair. It is widely used across both skincare and haircare for its reliable gelling properties.

Those seeking gentle hydration or lightweight moisture support.

It is part of the polyhydroxy acid (PHA) family and is known for being mild and suitable for many hair types. It can also support product stability and texture.

Those looking for a silky, non-greasy conditioning feel or improved manageability.

It is derived from olive oil and is commonly used to mimic the conditioning benefits of natural lipids. It can help reduce friction and enhance slip in both rinse-off and leave-in products.

Those seeking hydration support for dry hair or a comfortable, balanced scalp.

It is a sugar-derived ingredient often used to support moisture retention and scalp comfort. It can also complement other hydrating ingredients in a formula.

Those seeking smoother, more manageable hair or looking for plant-based conditioning ingredients.

It is derived from the non-soap-forming portions of olive oil and is valued for its ability to enhance slip and softness without a greasy feel. It is suitable for most hair types, including dry or textured hair.

Those with dry, brittle or damaged hair seeking lightweight hydration.

It is a sugar-derived ingredient valued for its ability to support moisture retention without heaviness. Trehalose is also known for helping protect hair from dehydration during styling or environmental stress.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

People who want formulas that perform consistently in hard-water environments.

It is a plant-derived option often used as a gentler alternative to traditional chelators. It can also support the effectiveness of preservatives and surfactants.

Those interested in products with a consistent, creamy texture.

It is commonly used to improve product stability and spreadability in both haircare and skincare. It can also support the even distribution of other ingredients through the hair.

Those looking for mild, low-irritation cleansing or formulas suited to sensitive scalps.

It is often used in sulphate-free shampoos because it provides effective cleansing without a strong stripping effect. It can also help improve the mildness of cleansing blends.

Those using products with essential oils or oil-based actives that need even distribution.

It is widely used to keep formulations consistent and prevent separation. In haircare, it can also support the even spread of conditioning or fragrance oils.

Those looking to improve hydration in dry or dehydrated hair.

It is a lightweight moisturising ingredient often used to enhance smoothness and reduce dryness without heaviness.

Anyone using products where a consistent, even texture is desired.

It is commonly used to improve product spreadability and maintain uniform texture in creams and conditioners.

Those looking for softer, more manageable hair or extra slip in styling products.

It forms a lightweight film on the hair to reduce static and enhance glide without leaving heavy residue. It is commonly used in both rinse-off and leave-in formulas.

Those interested in balanced formulations that stay consistent over time.

It is commonly used as a buffering ingredient to keep haircare formulas stable and effective. It does not impact hair feel or styling performance.

Those looking for smoother-feeling hair or lightweight conditioning without heaviness.

It is commonly sourced from larch trees and is valued for its ability to enhance spreadability and reduce moisture loss. Its lightweight film can support smoother styling.

Those seeking lightweight conditioning without heavy residue.

It is often used to create emollient esters that improve texture and spreadability in haircare formulas. Its lightweight feel makes it suitable for a wide range of product types.

Those seeking gentle hydration or products designed to leave hair feeling softer and more manageable.

It is a mild ingredient often used to support conditioning or hydrating formulas. It can also contribute to overall product stability.

Those interested in product longevity or using heat-styling or UV-exposed products that benefit from stable formulations.

It is commonly used in many personal care products to help maintain formula quality. It does not affect the feel or performance of the product on hair.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

People seeking lightweight hydration or improved hold in styling products.

It is a carbohydrate derived from starch and is commonly used to support texture and moisture balance in formulations.

Those looking for soothing or microbiome-friendly scalp care.

Ferments like this are commonly added to modern haircare to help maintain scalp comfort and support the skin’s natural barrier. They can complement both everyday and targeted scalp routines.

Those using hard water or looking for formulas that help minimise mineral buildup on hair.

It is often plant-derived and is used at low levels to enhance clarity and stability in haircare products.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those looking for products with reliable preservation, especially in creams, lotions or styling formulas.

It is commonly used in cosmetics at low levels to help maintain product quality over time. It works alongside other preservatives to support formula stability.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

Those interested in how a product’s pH is balanced for performance and comfort.

Potassium Hydroxide is used in very small amounts to achieve the desired pH during formulation and is not present at high levels in finished products.

Those using sprays or styling products that benefit from fast evaporation.

In haircare, this typically refers to ethanol or denatured alcohol, which helps formulas feel lighter and dry faster. Its effect depends on the overall product balance and supporting conditioning ingredients.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those interested in understanding preservative systems or identifying potential fragrance allergens.

Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.

Those who enjoy citrus-style fragrances or want products with a fresh aromatic profile.

Citral is naturally present in several essential oils and is listed on labels because it is a recognised fragrance allergen. Only small amounts are typically used to adjust or enhance a product’s scent.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy floral-scented hair products or are checking for specific fragrance components.

It is naturally found in essential oils such as rose and geranium and is commonly used to enhance scent profiles. It must be listed on labels when present above certain trace levels.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.