Flourish Conditioner for Thinning Hair 200ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.

Those looking for improved manageability, slip and reduced frizz.

It is often used as an alternative to traditional conditioning amines and can effectively condition without leaving heavy residue. It is commonly paired with fatty acids for optimal performance.

People looking for smoother, more manageable hair textures.

Cetyl esters are wax‑like emollients that improve product spreadability and give a soft, conditioned feel. They are commonly used to enhance texture without heaviness.

Those looking for conditioning, slip, or richer textures in their haircare products.

Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.

Most hair types, especially tangle-prone or coarse hair.

A common conditioner ingredient despite the chloride name, which simply describes its chemistry.

People who prefer lightweight styling or smoothing products that don’t weigh the hair down.

It evaporates quickly, which can help products spread easily without residue. It is commonly used to enhance slip and smoothness in styling formulas.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

Those who prefer creamy, uniform formulas that spread easily through the hair.

It is widely used in conditioners and styling products to keep formulas stable and consistent. Although derived from fatty acids, it primarily functions as a processing and texture ingredient.

Those who like richer conditioners or masks that feel smooth and spread easily.

It also offers light conditioning and can help soften the feel of hair. It is widely used in both skincare and haircare for its reliable stabilising properties.

Those with chemically treated, heat‑styled, or fragile hair may find it beneficial.

Keratin used in haircare is typically hydrolysed so it can adhere more easily to the hair surface. It offers cosmetic conditioning benefits rather than permanently altering the internal hair structure.

Those interested in products targeting scalp vitality or fuller-looking hair.

It is often combined with plant extracts to support the scalp and is valued for its lightweight, non-greasy feel. Its role is cosmetic and focuses on improving the appearance and condition of the scalp.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

People with a sensitive or easily irritated scalp may appreciate its calming properties.

It is valued for its gentle, restorative qualities and is often included in formulations that focus on scalp comfort and care. It can complement other conditioning or hydrating ingredients.

Those looking for lightweight botanical ingredients that support scalp and hair vitality.

Grapefruit fruit extract is often included for its natural antioxidant content and fresh sensory profile. It can appear in a wide range of cleansers, conditioners and treatments.

Those seeking calming or restorative benefits in scalp or hair treatments.

Asiaticoside is valued in personal care for its supportive role in maintaining a comfortable scalp environment. It is typically included as part of Centella asiatica–derived extracts.

People looking for added softness, resilience or support for damaged or chemically treated hair.

Hydrolysed plant proteins can help the hair feel smoother and more manageable by lightly coating and supporting the cuticle. They are commonly used alongside other conditioning agents for a balanced result.

Those looking for gentle botanical ingredients or products aimed at scalp comfort.

Red clover extracts are often included for their soothing and antioxidant properties. They are commonly used alongside other botanicals to support overall scalp and hair care routines.

Those looking to improve hair manageability or support moisture balance.

Glycine is often included as part of amino acid blends used to condition and reinforce the hair fibre. It can also appear in gentle cleansing systems and care-focused formulations.

People looking to improve the feel of weakened, damaged or chemically treated hair.

Vegetable-derived proteins are commonly used because they are lightweight and can help reduce the appearance of breakage. They can be included in both rinse-off and leave-in formulas.

Those looking to enhance manageability, reduce the feel of dryness, or support colour retention.

Hydrolysed quinoa contains smaller protein fragments that can lightly film the hair, helping it feel smoother. It is often included in colour-care and strengthening formulas.

Those looking for gentle, plant-derived ingredients that can support softness and scalp comfort.

Rice-derived extracts are often included for their lightweight conditioning properties and general soothing benefits. They are compatible with most hair types.

People with dry, damaged or chemically treated hair looking for plant-based protein conditioning; formulations aiming for improved strength, shine or frizz control.

Hydrolysed proteins are broken into smaller peptides and amino acids that more readily adsorb to or penetrate the hair shaft, offering temporary reinforcement and smoothing of the cuticle. Performance depends on concentration and formulation—effects are generally short-term and may vary with hair type.

Sourced from linseed (Linum usitatissimum), this ingredient is typically used at low percentages (often around 0.5–5%) in both rinse-off and leave-in products. It can work synergistically with humectants and conditioning agents to improve moisture retention and combability. pH and formulation type influence deposition and feel; in some formulations or at higher levels, hydrolysed proteins can make hair feel slightly firm or coated rather than soft.

Those interested in soothing or antioxidant-rich botanical ingredients.

It is commonly used in haircare for its calming and conditioning properties. Its gentle nature makes it suitable for a wide range of formulations.

Those interested in botanical ingredients or products aimed at maintaining a balanced, refreshed scalp.

Rosemary leaf extract is widely used in haircare for its traditional association with invigorating and clarifying properties. It can be included in both everyday and specialised scalp-focused formulas.

Those looking for a silky, non-greasy conditioning feel or improved manageability.

It is derived from olive oil and is commonly used to mimic the conditioning benefits of natural lipids. It can help reduce friction and enhance slip in both rinse-off and leave-in products.

Those looking for gentle, plant-derived ingredients that support softness and scalp comfort.

Rice bran extracts often contain natural antioxidants that can complement conditioning formulas. They are commonly included to enhance overall product feel rather than act as a primary active.

Those seeking smoother, more manageable hair or looking for plant-based conditioning ingredients.

It is derived from the non-soap-forming portions of olive oil and is valued for its ability to enhance slip and softness without a greasy feel. It is suitable for most hair types, including dry or textured hair.

Those seeking lightweight conditioning that does not weigh down fine to medium hair.

They are derived from jojoba oil but are more stable and have a less oily finish. Commonly used to add slip and reduce frizz in haircare formulas.

Those seeking lightweight natural oils for moisture, shine or scalp comfort.

It is rich in fatty acids that support hair softness without feeling overly heavy. Often used as a carrier oil in both rinse-off and leave-in formulas.

People looking to support hair strength, smoothness or light-volume effects.

It can help improve the feel of damaged or fine hair without the weight of some heavier proteins.

Those using hard water or looking for formulas that help minimise mineral buildup on hair.

It is often plant-derived and is used at low levels to enhance clarity and stability in haircare products.

Those using hard water or products prone to mineral build‑up may appreciate its inclusion.

It is often used as a readily biodegradable alternative to traditional chelating agents. By managing metal ions, it can help formulas stay consistent over time.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Those who prefer products with a smoother, more uniform feel.

Dextran can also support the performance of other ingredients by helping maintain an even consistency. It is commonly used in both skincare and haircare for its gentle, supportive role in formulations.

Anyone interested in products formulated for consistent performance or stability.

It is commonly used as a buffering agent to help keep a formula working as intended over time.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those who prefer products with a smooth, uniform texture or need easier application and distribution.

It is derived from cellulose and is widely used because it provides viscosity without weighing hair down. It also helps improve the feel and spreadability of many water-based products.

Those using creams or conditioners that rely on smooth, even textures.

It is widely used in haircare to ensure consistent texture and to help disperse ingredients evenly. It also offers mild surfactant properties that support product spreadability.

Those interested in understanding preservative systems or identifying potential fragrance allergens.

Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.

Those using products with essential oils or fragranced blends, as it helps disperse these evenly.

It is widely used as a gentle solubiliser in both leave‑in and rinse‑off products. Its presence can improve product consistency and prevent ingredient separation.

Those who prefer products using widely accepted preservative systems.

It is commonly used in both cosmetic and food products due to its effectiveness in maintaining formula stability. It is typically used at low levels and works well alongside other preservation ingredients.

Those who want products that remain fresh and effective throughout their shelf life.

Benzoic Acid is often used alongside other preservatives to create a broad-spectrum system. It also plays a minor role in helping maintain a product’s pH balance.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

People looking for smoother, shinier hair or help with detangling.

It is often blended with other silicones to create a lightweight, non-greasy finish. It forms a flexible film on the hair that can improve manageability.

Those looking for products with reliable preservation, especially in creams, lotions or styling formulas.

It is commonly used in cosmetics at low levels to help maintain product quality over time. It works alongside other preservatives to support formula stability.

Those interested in products designed to remain stable over time.

It is also used as a reducing agent in some professional hair processes, such as perming. In regular haircare, it appears at low levels to support formula stability.

Those seeking gentle hydration or lightweight moisture support.

It is part of the polyhydroxy acid (PHA) family and is known for being mild and suitable for many hair types. It can also support product stability and texture.

Those using products that aim to maintain formula stability or optimise performance by balancing pH.

Zinc chloride can also support the feel and manageability of the hair in some formulations. It is used at carefully controlled levels to meet product performance needs.

Those interested in how product pH affects scalp comfort or hair cuticle behaviour.

It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.

Those using sprays or styling products that benefit from fast evaporation.

In haircare, this typically refers to ethanol or denatured alcohol, which helps formulas feel lighter and dry faster. Its effect depends on the overall product balance and supporting conditioning ingredients.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those in hard-water areas who want shampoos and conditioners to rinse more cleanly.

Chelating agents can support formula consistency and help prevent minerals from depositing on the hair or interfering with product texture. They are widely used in many rinse-off and leave-in formulations.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Those interested in balanced formulations that stay consistent over time.

It is commonly used as a buffering ingredient to keep haircare formulas stable and effective. It does not impact hair feel or styling performance.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

Those seeking gentle hydration or products designed to leave hair feeling softer and more manageable.

It is a mild ingredient often used to support conditioning or hydrating formulas. It can also contribute to overall product stability.

Anyone using products that benefit from extended shelf life and maintained performance.

It helps protect oils and other sensitive ingredients from breaking down when exposed to air and light. It is used in very small amounts to support product consistency.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy floral-scented hair products or are checking for specific fragrance components.

It is naturally found in essential oils such as rose and geranium and is commonly used to enhance scent profiles. It must be listed on labels when present above certain trace levels.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.