WeDo Light & Soft Hair Mask, ideal for finer hair, leaves hair soft while reducing frizz. More intense than a conditioner but just right for fine hair.
Directions: Apply to the clean, damp hair (lengths and ends, not scalp) and distribute evenly. Leave for up to 5 minutes. Rinse thoroughly. Use weekly.
Ingredients: Aqua/Water/Eau, Stearyl Alcohol, Hydrogenated Ethylhexyl Olivate, Cetyl Alcohol, Behentrimonium Chloride, Parfum/Fragrance, Phenoxyethanol, Isopropyl Alcohol, Benzyl Alcohol, Sodium Benzoate, Bambusa Arundinacea Stem Extract, Lactobacillus Ferment, Hydrogenated Olive Oil Unsaponifiables, Citric Acid, Ethylhexylglycerin, Leuconostoc/Radish Root Ferment Filtrate, Tocopherol
Transitioning to natural haircare:
Transitioning to natural products comes with a different experience, in terms of application and hair feel. Scalp and hair will need to get used to the milder and gentler cleansing in the beginning. It might take a few washes - usually 2-3 weeks - to adjust and the good news is that hair is nurtured, smooth and easy to comb.
2 out of 3 US consumers agreed that they love the way weDo/ products make their hair look and feel.*
3 out of 5 US consumers agreed that the weDo/ products perform so well, that they can’t believe that they are natural. *
(Consumer usage test, 120 women (natural and non-natural haircare users, 3 weeks, USA, June 2021 with weDo/ shampoos, conditioners, and masks)
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