Be Cool Shampoo 450ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those who prefer a deep‑cleaning or clarifying effect, especially in shampoos.

It is often used in clarifying formulas because it creates a rich lather and provides an effective cleanse. Its intensity can feel more cleansing than milder surfactants, depending on hair type and formulation.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

Those using shampoos or washes that benefit from a richer, more stable texture.

It is a nonionic surfactant derived from glucose and is commonly used to improve viscosity in gentle cleansing products. It is well tolerated in most haircare formulas.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those looking to add smoothness, shine, or softness to dry or textured hair.

It is rich in fatty acids that help support hair feel and manageability. It is commonly used in both rinse-off and leave-in products for added nourishment.

Those seeking clarifying or deep‑cleansing haircare products.

It is often used in small amounts to support purifying formulas without affecting texture significantly. Its dark colour does not typically stain when properly dispersed in a product.

Most hair types wanting smoother, easier-to-manage hair.

Widely used in shampoos and conditioners for slip and softness.

People looking for improved slip, reduced frizz or easier detangling.

It is commonly used in shampoos, conditioners and styling products to enhance manageability and provide a light, non‑heavy feel. It is well known for offering conditioning benefits without weighing the hair down.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those in hard-water areas who want shampoos and conditioners to rinse more cleanly.

Chelating agents can support formula consistency and help prevent minerals from depositing on the hair or interfering with product texture. They are widely used in many rinse-off and leave-in formulations.

Those who want products with reliable preservation, especially in water-rich formulas.

It is a widely used preservative that works by slowly releasing small amounts of formaldehyde to maintain product stability. This is common in many cosmetic preservatives and is regulated for safe use.

Those looking for products with robust preservation, particularly in rinse-off formulas.

It is widely used in small amounts to protect formulas from microbial growth. Some people with sensitive skin or scalps may prefer to patch test products containing isothiazolinone preservatives.

Those needing products with reliable protection against product spoilage.

It is effective in very small amounts to support product longevity. Some people with sensitive skin or scalps may prefer to patch test products containing this preservative.