Joico Body Luxe Volumizing Elixir

Specially formulated for fine, flat and limp hair, Joico Body Luxe Volumizing Elixir 200ml adds wonderful volume without weighing your locks down. Your hair will be transformed into thicker and fuller locks that exude health and vitality, giving you more control and making your hair easier to style.

If you build it, it will come. We’re talking dramatic volume here… the kind your limp hair will instantly get after just one go-round with our lightweight, heat-activated styling lotion. It’s a powerful Elixir that creates a luxuriously dense effect in a single application.

Perfect choice for: The finest, skinniest strands (but they won’t be for long).

Here’s how: Be generous and apply a good-size dollop to damp hair. Comb through (the thickening powers won’t create tangles), and activate with the heat of your blowdryer.

The inside secret: Our zero-weight Oat Protein Complex thickens and volumizes without adding a single unwanted ounce.