Color Vitality Blonde Shampoo 300ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Oily scalps, heavy product users and people who like a strong cleanse.

May feel too cleansing for some dry, curly, colour-treated or sensitive hair types. This depends on the full formula and your hair needs.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

Sensitive scalps and people seeking a gentle, sulphate-free cleanse.

Common in gentle and sulphate-free shampoos.

Those who like creamy, luxurious-feeling shampoo or conditioner textures.

It also provides a mild conditioning feel, helping formulas spread smoothly through the hair. Its use is common in many everyday cleansing products.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those looking for mild cleansing with a smoother, less stripped feel.

It is often included to make cleansing formulas feel more conditioning and to help solubilise oils or fragrances. It pairs well with stronger surfactants to create a more balanced wash.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Most hair types wanting smoother, easier-to-manage hair.

Widely used in shampoos and conditioners for slip and softness.

Those looking for products with effective cleansing or evenly dispersed ingredients.

It is commonly used at low levels to support texture and clarity in shampoos and styling products. Despite being a surfactant, it is often included for solubilising rather than strong cleansing.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.

Those using shampoos or washes that benefit from a richer, more stable texture.

It is a nonionic surfactant derived from glucose and is commonly used to improve viscosity in gentle cleansing products. It is well tolerated in most haircare formulas.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

People looking to maintain colour-treated hair or reduce UV impact on hair and scalp.

It is often used to help stabilise formulas that may be exposed to sunlight. Its presence can support the longevity of colour care products.

People using colour-depositing shampoos, conditioners or masks may find it relevant.

It is commonly used in purple and violet toning formulas to help reduce the appearance of brassy or yellow tones in lightened hair. It is present in very small amounts to achieve precise colour effects.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy subtly scented haircare products.

It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.