Forming Cream 85g

4.7 (15)

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$23.96

$29.95

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Most Helpful Review

"Always suits me, excellent hold." - Ross

Why You’ll love it

Shape your style in seconds, without losing natural movement or touch.

Medium hold keeps hair in place yet easy to restyle.

Soft, creamy texture spreads smoothly and rinses out without fuss.

Natural-looking shine leaves hair polished, not greasy or overloaded.

Description

American Crew Forming Cream is a flexible styling cream that shapes hair with natural-looking hold.

This easy-to-work formula glides through hair, helping you create smooth, controlled styles in seconds. It offers medium hold with a subtle, natural shine, so hair looks groomed but never stiff.

The cream feels light and creamy in your hands, then sets cleanly without flaking. Hair stays touchable and soft, with a slightly polished finish that still looks like your own hair.

Ideal for short to medium lengths, it suits anyone wanting everyday styles that move. Use it in the morning before work or a night out to keep hair tidy, defined and manageable, while still feeling comfortable and easy to restyle.

Directions

How To Use American Crew Forming Cream

Work a small amount between your palms.
Apply evenly to damp or dry hair.
Start at the back, then move towards the front.
Shape and style with fingers or a comb as desired.
Add a little more if you need extra control.

Ingredients

American Crew Forming Cream Ingredients

Water (Aqua, Eau), Lanolin Cera (Lanolin Wax), Cetearyl Alcohol, PVP, Propylene Glycol, Tridecyl Stearate, PEG-40 Hydrogenated Castor Oil, Steareth-21, Trideceth-6, Tribehenin, VP/VA Copolymer, Aminomethyl Propanol, Glycerin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Tetrasodium EDTA, DMDM Hydantoin, Methylparaben, Benzyl Alcohol, Parfum (Fragrance), Limonene, Linalool, Alpha-Isomethyl Ionone, Coumarin, Citronellol, Geraniol.

Note: Please refer to bottle for full ingredients.

Questions and Answers