Hydrate Shampoo 266ml

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

Those who like creamy, luxurious-feeling shampoo or conditioner textures.

It also provides a mild conditioning feel, helping formulas spread smoothly through the hair. Its use is common in many everyday cleansing products.

Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.

Most hair types wanting smoother, easier-to-manage hair.

Widely used in shampoos and conditioners for slip and softness.

Those looking for softer, easier-to-detangle hair.

It is derived from guar gum and is commonly used to enhance conditioning in shampoos and conditioners. It can also reduce static and improve manageability.

Those seeking lightweight natural oils for moisture, shine or scalp comfort.

It is rich in fatty acids that support hair softness without feeling overly heavy. Often used as a carrier oil in both rinse-off and leave-in formulas.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Damaged, frizz-prone or colour-treated hair wanting targeted smoothing.

Designed to deposit where hair needs it most. Some prefer silicone-free formulas by choice.

Those using products that need light cleansing or stable blends of oils, silicones, or fragrances.

It is commonly used to solubilise fragrance or silicone ingredients in shampoos and treatments. Its mild, nonionic nature means it typically works well alongside other surfactants.

People looking for improved manageability, detangling and smoother-feeling hair.

It is a commonly used quaternary ammonium compound that helps conditioners spread easily through the hair. It is effective even at low levels, which is why it appears frequently in rinse-off products.

Those in hard-water areas who want shampoos and conditioners to rinse more cleanly.

Chelating agents can support formula consistency and help prevent minerals from depositing on the hair or interfering with product texture. They are widely used in many rinse-off and leave-in formulations.

Those interested in understanding preservative systems or identifying potential fragrance allergens.

Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy subtly scented haircare products.

It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.

Those who enjoy subtly floral-scented haircare or are monitoring specific fragrance allergens.

It is one of the fragrance allergens that must be listed individually on product labels when present above certain levels. Its presence does not indicate product strength or quality, only that it contributes to the overall scent profile.