Moisture Repair Shampoo 250ml

People looking for mild, low-foaming cleansers that are generally considered suitable for sensitive or dry hair types.

It is often used as an alternative to stronger surfactants to create a softer, more conditioning lather. It can also support formula stability and mildness in blended surfactant systems.

People looking for a milder alternative to traditional sulphate surfactants.

It is often used in gentle or colour-care formulas because it provides effective cleansing with a softer feel. Despite the name, it is typically considered milder than many common sulphate surfactants.

Those looking for mild cleansing, including people with dry, curly or colour-treated hair.

It is commonly used alongside other surfactants to create a balanced, gentle cleansing system. It can also help improve the texture and thickness of formulations.

Those who prefer shampoos with a richer, creamier foam.

It is made from fatty acids derived from coconut oil and monoethanolamine and is commonly used to stabilise foam and improve texture. It can also help thicken surfactant-based formulas.

People looking for effective cleansing with a gentler feel than traditional sulphate surfactants.

It is often used in shampoos where a rich, foamy lather is desired without a stripped feel. Its molecule is larger than some classic sulphates, which can give it a milder profile on the hair and scalp.

Those who like creamy, luxurious-feeling shampoo or conditioner textures.

It also provides a mild conditioning feel, helping formulas spread smoothly through the hair. Its use is common in many everyday cleansing products.

Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.

Dry, dull or frizz-prone hair.

A popular conditioning oil used across many treatment and shine products.

Dry, coarse or damaged hair types that benefit from added softness and smoothness.

It is valued for its emollient properties and is often included to support a smoother feel and appearance. It can also help enhance suppleness without weighing hair down when used in balanced formulations.

Those seeking gentle, plant-derived ingredients for scalp comfort or lightweight conditioning benefits.

Chamomile extracts are common in both skincare and haircare for their calming properties and light conditioning effect. They can also contribute to a soft, natural feel in formulations.

Those looking for gentle plant-based ingredients that support scalp comfort.

Lavender flower extracts are commonly included for their calming and conditioning properties in haircare formulas. They are typically used in small amounts as supportive ingredients rather than primary actives.

Those interested in botanical ingredients or products aimed at maintaining a balanced, refreshed scalp.

Rosemary leaf extract is widely used in haircare for its traditional association with invigorating and clarifying properties. It can be included in both everyday and specialised scalp-focused formulas.

People looking to improve the feel of weakened, damaged or chemically treated hair.

Vegetable-derived proteins are commonly used because they are lightweight and can help reduce the appearance of breakage. They can be included in both rinse-off and leave-in formulas.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Damaged, chemically treated or fragile hair wanting reinforcement.

Protein routines suit some hair well, while very protein-sensitive hair may prefer balance with moisture.

People looking to improve the feel of damaged, weakened or chemically treated hair.

These amino acids are small enough to help condition the hair surface and enhance softness and manageability. They are commonly included in strengthening or repair-focused formulas.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those using shampoos, conditioners or styling products that need smooth, stable formulations.

It is commonly used to solubilise oils and fragrances and to support even product spreadability. Non-ionic surfactants like this are generally mild and versatile in many haircare formulas.

Those looking for effective yet mild cleansing or even distribution of conditioning ingredients.

It is commonly used to stabilise formulas and improve the texture of shampoos and styling products. Non-ionic surfactants like this tend to be gentle and versatile.

Those using products that need light cleansing or stable blends of oils, silicones, or fragrances.

It is commonly used to solubilise fragrance or silicone ingredients in shampoos and treatments. Its mild, nonionic nature means it typically works well alongside other surfactants.

Those looking for frizz control, heat-styling support or a sleeker finish.

It is often used for its long-lasting silky feel without adding heaviness. Many styling and conditioning products rely on this type of silicone for improved manageability.

People looking for improved slip, reduced frizz or easier detangling.

It is commonly used in shampoos, conditioners and styling products to enhance manageability and provide a light, non‑heavy feel. It is well known for offering conditioning benefits without weighing the hair down.

Most hair types wanting smoother, easier-to-manage hair.

Widely used in shampoos and conditioners for slip and softness.

People seeking improved manageability, reduced frizz or a silkier feel in their hair.

It is a cationic ingredient that deposits easily on the hair surface to enhance slip and detangling. Commonly used in conditioners, masks and leave-ins for a smoother finish.

Anyone who prefers products with a richer, creamier feel or improved spreadability.

It is often used in conditioners and styling products to enhance texture and keep formulas stable over time. It also helps emulsify oil and water components for an even finish.

Damaged, frizz-prone or colour-treated hair wanting targeted smoothing.

Designed to deposit where hair needs it most. Some prefer silicone-free formulas by choice.

People looking for smoother, shinier hair or help with detangling.

It is often blended with other silicones to create a lightweight, non-greasy finish. It forms a flexible film on the hair that can improve manageability.

Those looking for mild cleansing or well-blended formulations that incorporate oils.

It is commonly used to improve formula clarity and texture in both cleansing and treatment products. Its mild nature makes it suitable for a wide range of hair types.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

People wanting a light, non-greasy smoothing or shine finish.

Often used in serums and oils for a weightless feel. Some prefer silicone-free options depending on routine.

People looking for mild cleansing ingredients or products suitable for regular use.

It is known for being milder than many traditional surfactants and can also support skin and hair conditioning. It is commonly used in both cleansing and conditioning formulas.

Those looking to improve hair hydration, softness, or manageability.

It is a component of the skin and scalp’s natural moisturising factors and is well tolerated in most formulations.

Those interested in products formulated for pH balance or stability.

It supports formula consistency and can enhance the performance of other ingredients by keeping the product within its optimal pH range.

Most hair types as part of a moisturising formula.

A widely used humectant and carrier ingredient.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

Those with colour-treated or sun-exposed hair who want extra protection from UV damage.

It offers both light conditioning and photoprotection, making it useful in leave-in and styling products. It is commonly paired with other UV filters for broader coverage.

Those using styling products that benefit from fast evaporation, such as sprays.

It is commonly used at low levels to improve texture and spreadability. It evaporates quickly, leaving minimal residue on the hair.

Those in hard-water areas who want shampoos and conditioners to rinse more cleanly.

Chelating agents can support formula consistency and help prevent minerals from depositing on the hair or interfering with product texture. They are widely used in many rinse-off and leave-in formulations.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

People looking for improved manageability, detangling and smoother-feeling hair.

It is a commonly used quaternary ammonium compound that helps conditioners spread easily through the hair. It is effective even at low levels, which is why it appears frequently in rinse-off products.

Those looking for products with reliable preservation, especially in creams, lotions or styling formulas.

It is commonly used in cosmetics at low levels to help maintain product quality over time. It works alongside other preservatives to support formula stability.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

Those interested in the appearance of their haircare products or checking for specific colour additives.

CI 19140 is widely used in cosmetics and personal care for its vibrant and stable colour. Its presence does not affect the performance of the haircare formula.

Those who prefer products with visually appealing colours.

It is used at low levels to enhance the look of a formula without affecting hair performance. Colourants like this are common in shampoos, conditioners and styling products.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy distinctly floral-scented products.

It is a recognised fragrance allergen, so people with known fragrance sensitivities may prefer to patch test. Regulations and usage vary by region, and it may be phased out in some markets.