Home Styling Styling Creme & Lotion

"Not only does this serum smell AMAZING .. it holds without all the nasties .. I’ve got short hair and this can be brushed out the next day and reapplied .. LOVE this as much as my other PURE products .. highly recommend xx" - Tania

Pure

Shaping Serum 150ml

5 (2)

$38.95

Only 2 remaining in stock!

- +

Delivery
Click & Collect

In Stock - Free Shipping on orders $50.00 +

Estimated delivery: Mon, Feb 23rd - Sat, Feb 28th

130 Days returns

Free Click and collect is available at checkout. Orders are ready within 1 hour during opening hours. Store Address: 56 Parer Rd, Airport West, VIC Australia 3042 Phone (03) 9999 5902

Free Pure Sacred Mask Mini

When you buy 2+ pure items.
Min spend $60. 1 per customer. Sets are 1 item.

FREE Joico Shampoo & Conditioner 50ml Duo

When you spend $139+ sitewide

Save 15% with code NEW15 off your first order!
Limit 1 use. Exclusions apply, including sale items.

Most Helpful Review

Why You’ll love it

Smooth, shiny hair in seconds, without the heavy, sticky feel.

Tames flyaways while keeping hair soft, swingy, and touchable.

Gives light, flexible hold that lets your natural shape show.

Adds instant surface shine for a cleaner, more polished finish.

Description

Pure Shaping Serum is a lightweight styling serum that tames frizz and adds soft, flexible hold.

This silky, fluid formula smooths each strand, helping to define your natural shape without stiffness or crunch. It glides through damp or dry hair, leaving a clean, barely-there finish that feels touchably soft, never greasy.

The serum works by coating the hair surface with light conditioners and film-formers, helping to control flyaways and boost shine. It’s ideal for everyday styling, quick refreshes between washes, or finishing a blow-dry.

Use it when your hair looks unruly, dull, or hard to manage. Expect smoother lengths, easier styling, and a polished look that still feels natural and moveable.

Directions

How To Use Pure Shaping Serum

Apply 1–2 pumps to clean, towel-dried hair.
Rub between palms, then smooth from mid-lengths to ends.
Use a small amount on dry hair to tame frizz and flyaways.
Style as desired: air-dry, blow-dry, or shape with fingers.
Start with less product; add more only if needed.

Ingredients

Pure Shaping Serum Ingredients

Aqua (Water), Cyclopentasiloxane, Dimethicone, Glycerin, Polyquaternium-37, VP/VA Copolymer, Panthenol, Hydrolysed Wheat Protein, Amodimethicone, Trideceth-6, Cetrimonium Chloride, Phenoxyethanol, Ethylhexylglycerin, Parfum (Fragrance), Citric Acid, Sodium Benzoate, Potassium Sorbate.

Note: Please refer to bottle for full ingredients.

Questions and Answers

Write A Question

Name

E-mail

Your Question

Reviews

Reviews: Pure Shaping Serum

5 (2)

Write a review

Your evaluation

Name

E-mail

Your Review