Shape Vixen Volumising Lotion 200ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those who prefer products with a silky glide or formulas that add light hold or structure.

It is a commonly used synthetic polymer that supports product texture and performance. It does not typically affect hair type compatibility on its own.

People looking for improved styling performance, definition or longer-lasting hold.

This polymer is commonly used in gels, mousses and creams to create flexible films around the hair fibre. It can also support formula thickness and product stability.

People looking for longer-lasting hold or improved definition in styling products.

It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those using products with essential oils or fragranced blends, as it helps disperse these evenly.

It is widely used as a gentle solubiliser in both leave‑in and rinse‑off products. Its presence can improve product consistency and prevent ingredient separation.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those who prefer lightweight, non-greasy formulas that spread easily.

It is commonly used to improve slip and reduce greasiness in creams, serums and hair products. It can also support the even distribution of styling or conditioning ingredients.

Those looking to enhance manageability, reduce the feel of dryness, or support colour retention.

Hydrolysed quinoa contains smaller protein fragments that can lightly film the hair, helping it feel smoother. It is often included in colour-care and strengthening formulas.

Those who want products that remain fresh and effective throughout their shelf life.

Benzoic Acid is often used alongside other preservatives to create a broad-spectrum system. It also plays a minor role in helping maintain a product’s pH balance.

Those who want products to stay fresh for longer, including people who use products slowly or store them in humid bathrooms.

It is often used at low levels and works well alongside other preservative systems to support formula longevity. It is commonly included in both rinse-off and leave-in products.

Those wanting gentle cleansing or smoother-feeling product textures.

It is often used to solubilise oils and support mild cleansing without a foaming feel. Its non-ionic nature makes it compatible with many other ingredients.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

Those who enjoy subtly scented haircare products.

It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy subtly floral-scented haircare or are monitoring specific fragrance allergens.

It is one of the fragrance allergens that must be listed individually on product labels when present above certain levels. Its presence does not indicate product strength or quality, only that it contributes to the overall scent profile.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy floral-scented hair products or are checking for specific fragrance components.

It is naturally found in essential oils such as rose and geranium and is commonly used to enhance scent profiles. It must be listed on labels when present above certain trace levels.

Those who enjoy scented hair products or want a light floral note in their routine.

It is one of the fragrance allergens that must be listed on labels when present above certain thresholds. People who are monitoring fragrance components for sensitivity may find this information useful.

Those who enjoy aromatic, clove-like fragrance profiles or who are reviewing products for fragrance allergens.

It is one of the fragrance allergens that must be listed separately on labels when present above certain thresholds. Its presence does not indicate product quality, but may help people who monitor their fragrance exposure.

Those who enjoy citrus-style fragrances or want products with a fresh aromatic profile.

Citral is naturally present in several essential oils and is listed on labels because it is a recognised fragrance allergen. Only small amounts are typically used to adjust or enhance a product’s scent.