Semi Di Lino Smoothing Shampoo & Mask Duo (2 items)

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for mild, low-foaming cleansers that are generally considered suitable for sensitive or dry hair types.

It is often used as an alternative to stronger surfactants to create a softer, more conditioning lather. It can also support formula stability and mildness in blended surfactant systems.

People looking for a milder alternative to traditional sulphate surfactants.

It is often used in gentle or colour-care formulas because it provides effective cleansing with a softer feel. Despite the name, it is typically considered milder than many common sulphate surfactants.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Hair wanting a light conditioning boost.

A plant-derived extract whose effect depends on the amount used.

Those looking to add softness, shine or light nourishment without a heavy feel.

It is rich in fatty acids and can help smooth the hair cuticle. Often used in blends to support overall hair manageability.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Most hair types wanting smoother, easier-to-manage hair.

Widely used in shampoos and conditioners for slip and softness.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Anyone who wants their products to remain fresh and effective throughout their shelf life.

Preservatives are a standard part of most water-based formulas and support product safety and longevity. Different systems are used depending on the texture and packaging of the product.

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Most hair types, especially tangle-prone or coarse hair.

A common conditioner ingredient despite the chloride name, which simply describes its chemistry.

Those looking for conditioning, slip, or richer textures in their haircare products.

Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Hair wanting a light conditioning boost.

A plant-derived extract whose effect depends on the amount used.

Those looking to add softness, shine or light nourishment without a heavy feel.

It is rich in fatty acids and can help smooth the hair cuticle. Often used in blends to support overall hair manageability.

Damaged, frizz-prone or colour-treated hair wanting targeted smoothing.

Designed to deposit where hair needs it most. Some prefer silicone-free formulas by choice.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.

Anyone who wants their products to remain fresh and effective throughout their shelf life.

Preservatives are a standard part of most water-based formulas and support product safety and longevity. Different systems are used depending on the texture and packaging of the product.