Birch Moisture Boosting Pad 160ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those looking for products that support moisture balance without heaviness.

It is also commonly used as a solvent to help dissolve other ingredients evenly in a formula. It is well tolerated in most haircare products and contributes to a smooth application feel.

Those with a sensitive or easily irritated scalp may appreciate its calming effect.

It is widely used in personal care for its comforting feel and compatibility with many formulas. In haircare, it supports a smoother, more comfortable scalp experience.

Those looking for softer, smoother-feeling hair or gentle hydration.

Betaine is a naturally occurring molecule often used to improve hair feel and support moisture retention. It can also help enhance the overall mildness of cleansing formulas.

Those looking for gentle, plant-derived ingredients that offer a refreshing feel.

Cucumber extract is commonly included in formulations for its mild, calming properties and fresh sensory profile.

Those with dry, coarse or dehydrated hair, or anyone seeking added moisture without weight.

It is used in many hair and skin formulas because it can bind water and support a smoother feel. Different molecular weights may offer surface hydration or deeper penetration into the hair fibre.

Those seeking added hydration, smoother hair feel or help with dryness.

Its smaller molecular size allows for easier absorption compared with standard hyaluronic acid. It is commonly used in lightweight hydrating formulas across skincare and haircare.

Those looking to improve hair hydration, softness, or manageability.

Its crosslinked structure allows for slower moisture release, helping hair feel hydrated for longer. It is often used in lightweight formulas that aim to boost smoothness without adding weight.

Those with dry, dehydrated or coarse hair seeking added softness and moisture retention.

It is the salt form of hyaluronic acid and is widely used because it can hold many times its weight in water. In haircare, it helps support smoother, more manageable strands without adding heaviness.

Those interested in soothing or antioxidant-rich botanical ingredients.

It is commonly used in haircare for its calming and conditioning properties. Its gentle nature makes it suitable for a wide range of formulations.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

People seeking plant-derived conditioning or soothing ingredients, those with sensitive scalps, and shoppers who prefer botanical extracts.

Botanical extracts vary in composition and effect depending on the plant part and extraction method, and they are often used at low concentrations that contribute to formulation feel, scent or marketing claims. Evening primrose seed oil is a distinct ingredient (rich in fatty acids); the flower extract typically supplies polyphenols and flavonoids rather than high levels of fatty acids.

INCI: Oenothera Biennis Flower Extract. Typical constituents include flavonoids, phenolic compounds and other water-soluble phytochemicals; extraction is commonly aqueous, glycerin or hydroalcoholic. Used in both leave-on and rinse-off hair products for soothing, antioxidant properties and to support hair manageability. As with any botanical, some individuals may experience sensitivity, though reported reactions are uncommon.

Those looking for calming or hydrating botanical ingredients in their haircare.

It is traditionally valued for its moisturising and soothing properties and is used in modern formulations for gentle scalp comfort.

Those seeking gentle hydration or lightweight moisture support.

It is part of the polyhydroxy acid (PHA) family and is known for being mild and suitable for many hair types. It can also support product stability and texture.

Those looking for gentle botanical ingredients that may help condition the scalp or support hair strength.

It is often included for its antioxidant and conditioning properties. As a natural extract, its exact benefits can vary depending on formulation.

Those looking for botanically enriched or gentle-feeling hair and scalp products.

It is often included alongside other neem plant extracts for its supportive antioxidant and scalp-comfort properties. Its effects vary depending on the overall formulation.

Those interested in botanical ingredients that support scalp comfort or overall hair feel.

Botanical extracts vary naturally in composition, so their specific effects can differ between formulations. They are often included to complement other conditioning or soothing ingredients.

Those looking for lightweight hydration or a soothing option for sensitive or dry scalps.

Aloe-derived ingredients are widely used in haircare because they are gentle and work well alongside many other ingredient types.

Those looking for botanical ingredients in their haircare routines.

Eggplant fruit extract is often included for its antioxidant content and supportive skin- and hair-conditioning properties. Its benefits vary depending on the type and concentration used in a formula.

Those looking for calming, conditioning or antioxidant-leaning botanical ingredients in their haircare.

It is commonly included in modern formulations to support scalp comfort and overall hair vitality. As with most botanical extracts, its benefits depend on concentration and formulation.

Those looking for botanical or marine-derived ingredients to complement hydrating or soothing haircare routines.

This extract is valued for its naturally occurring minerals, which can contribute to a healthy-feeling scalp environment. It is commonly included in formulations to add a supportive, conditioning boost.

Those looking for soothing or antioxidant-supporting ingredients in their haircare routine.

Turmeric-derived extracts are commonly included to support scalp comfort and overall hair vitality.

Those interested in lightweight, non-greasy formulas that spread easily.

It is also used as a preservative booster to support formula stability.

Those who prefer formulas designed to maintain stability with lower preservative loads.

It is commonly used in modern formulations to enhance overall product stability and texture. It can also contribute mild soothing properties in some formulas.

Those looking to improve hydration and softness in dry or textured hair.

Glucose is a simple sugar used in haircare to support moisture balance and enhance product feel. It is commonly combined with other conditioning ingredients for improved results.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

Those looking for added hydration or softness in dry or coarse hair.

As a sugar-based humectant, fructose is often included alongside other conditioning ingredients to support moisture balance. It is typically used in small amounts within a broader formulation.

Those who prefer mild, low-foaming cleansing or lightweight formulations.

It is often used to improve the texture and stability of products while keeping formulations gentle on the scalp. It can also assist in evenly dispersing conditioning or botanical ingredients.

Those interested in formulas that use multifunctional ingredients for preservation and hair feel.

It is often used alongside other preservation systems to help maintain product quality. It also adds a soft, conditioned feel to hair without heaviness.

Those seeking lightweight hydration without heaviness.

It also supports product texture and can enhance the performance of other ingredients in a formula.

Those seeking hydration, improved softness or enhanced manageability.

It is a derivative of glucosamine often used in skincare and can also support moisture balance in hair products.

Anyone using products designed to stay within a specific pH range, such as colour‑treated or chemically treated hair.

It also has mild chelating abilities, helping formulas remain stable in the presence of minerals found in water. Its use supports the consistency and performance of many shampoos and conditioners.

Those interested in formulas that include supportive vitamins for hair and scalp care.

Cyanocobalamin is a stable form of vitamin B12 often added to cosmetic formulations for its conditioning and scalp-care benefits. It is typically used in small amounts alongside other supportive ingredients.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

People who prefer products with a richer or more gel-like texture.

It is a polysaccharide widely used in cosmetics to keep formulas uniform and easy to apply. It works well alongside many other common ingredients.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.