Heartleaf 77% Clear Pad 160ml

Those looking for calming or balancing ingredients in scalp‑focused formulas.

It is commonly used in both skincare and haircare for its gentle, soothing qualities. Formulators include it to help support overall scalp comfort.

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those seeking gentle hydration or lightweight moisture support.

It is part of the polyhydroxy acid (PHA) family and is known for being mild and suitable for many hair types. It can also support product stability and texture.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

Anyone using products that rely on precise pH for performance or scalp comfort.

It is commonly used to fine‑tune the pH of gels, creams and serums so they remain effective and feel pleasant on the skin or scalp. Its presence does not affect the texture or finish of the final product for most users.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Those interested in lightweight, non-greasy formulas that spread easily.

It is also used as a preservative booster to support formula stability.

Those looking for softer, smoother-feeling hair or gentle hydration.

Betaine is a naturally occurring molecule often used to improve hair feel and support moisture retention. It can also help enhance the overall mildness of cleansing formulas.

Those looking for calming or hydrating botanical ingredients in their haircare.

It is traditionally valued for its moisturising and soothing properties and is used in modern formulations for gentle scalp comfort.

People seeking plant-derived conditioning or soothing ingredients, those with sensitive scalps, and shoppers who prefer botanical extracts.

Botanical extracts vary in composition and effect depending on the plant part and extraction method, and they are often used at low concentrations that contribute to formulation feel, scent or marketing claims. Evening primrose seed oil is a distinct ingredient (rich in fatty acids); the flower extract typically supplies polyphenols and flavonoids rather than high levels of fatty acids.

INCI: Oenothera Biennis Flower Extract. Typical constituents include flavonoids, phenolic compounds and other water-soluble phytochemicals; extraction is commonly aqueous, glycerin or hydroalcoholic. Used in both leave-on and rinse-off hair products for soothing, antioxidant properties and to support hair manageability. As with any botanical, some individuals may experience sensitivity, though reported reactions are uncommon.

Those interested in soothing or antioxidant-rich botanical ingredients.

It is commonly used in haircare for its calming and conditioning properties. Its gentle nature makes it suitable for a wide range of formulations.

People looking for calming or restorative scalp‑care benefits.

Centella-based extracts are commonly included for their gentle, comforting feel on the scalp. They are often paired with other botanical ingredients in modern haircare formulas.

People with a sensitive or easily irritated scalp may appreciate its calming properties.

It is valued for its gentle, restorative qualities and is often included in formulations that focus on scalp comfort and care. It can complement other conditioning or hydrating ingredients.

Those seeking calming or restorative benefits in scalp or hair treatments.

Asiaticoside is valued in personal care for its supportive role in maintaining a comfortable scalp environment. It is typically included as part of Centella asiatica–derived extracts.

People who want formulas that perform consistently in hard-water environments.

It is a plant-derived option often used as a gentler alternative to traditional chelators. It can also support the effectiveness of preservatives and surfactants.