Niacinamide 10% + TXA 4% Serum 30ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those looking to support scalp comfort, strengthen hair, or maintain a healthy-looking scalp barrier.

It is commonly used in both skincare and haircare for its soothing and barrier-supporting properties. It pairs well with many other ingredients and is generally well tolerated.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Those interested in lightweight, non-greasy formulas that spread easily.

It is also used as a preservative booster to support formula stability.

Those with dry, dehydrated or coarse hair seeking added softness and moisture retention.

It is the salt form of hyaluronic acid and is widely used because it can hold many times its weight in water. In haircare, it helps support smoother, more manageable strands without adding heaviness.

Those interested in botanical ingredients that support scalp comfort or overall hair feel.

Botanical extracts vary naturally in composition, so their specific effects can differ between formulations. They are often included to complement other conditioning or soothing ingredients.

Those looking for gentle botanical support for scalp comfort or overall hair conditioning.

It is traditionally used in herbal hair treatments and is included in modern formulations for its calming properties. Its effects depend on the overall product formula and concentration used.

Those looking to add softness, shine or manageability to dry or coarse hair.

It is rich in fatty acids that can support suppleness and reduce the feel of dryness in both hair and scalp. It is commonly used in hair oils, masks and conditioners.

Those looking to add softness, shine or protection to dry or coarse hair.

It is rich in fatty acids that help reduce moisture loss and improve manageability. Often used in both leave-in and rinse-off formulas for added nourishment.

Those seeking smoother, more manageable hair or added moisture without heaviness.

Jojoba oil is structurally similar to natural scalp oils, which makes it versatile in many haircare formulas. It is commonly used to enhance softness and shine.

People looking for light, non-greasy moisture or those wanting plant-based conditioning ingredients.

It is commonly used for its smooth feel and ease of absorption without weighing hair down. It can also help support shine and manageability in many hair types.

Those looking for nourishing or antioxidant-rich botanical ingredients in their haircare.

Cocoa-derived extracts are often included to support conditioning and provide a sensory or botanical element to formulations. Their exact effect can vary depending on the extract type and concentration.

Those seeking added hydration, smoother hair feel or help with dryness.

Its smaller molecular size allows for easier absorption compared with standard hyaluronic acid. It is commonly used in lightweight hydrating formulas across skincare and haircare.

Anyone looking to add natural hydration and shine to their hair may benefit from this ingredient.

This oil is derived from the seeds of the Camellia Sinensis plant, known for its antioxidant properties. It is often included in haircare products to improve hair softness and manageability without weighing hair down.

Camellia Sinensis Seed Oil is rich in oleic acid and vitamins, which help support hair health and protect against environmental stressors. It is suitable for most hair types, especially those seeking lightweight conditioning and a natural boost of moisture.

People looking for calming or restorative scalp‑care benefits.

Centella-based extracts are commonly included for their gentle, comforting feel on the scalp. They are often paired with other botanical ingredients in modern haircare formulas.

Those with dry, coarse or dehydrated hair, or anyone seeking added moisture without weight.

It is used in many hair and skin formulas because it can bind water and support a smoother feel. Different molecular weights may offer surface hydration or deeper penetration into the hair fibre.

Those seeking lightweight hydration without heaviness.

It also supports product texture and can enhance the performance of other ingredients in a formula.

Those looking for gentle scalp exfoliation or help with congestion and excess sebum.

It offers similar benefits to salicylic acid but is typically considered milder due to its betaine component. It is often used in leave-on or rinse-off scalp treatments for clarity and freshness.

People looking for products that enhance softness and manageability.

It is a hydrogenated form of lecithin that can improve texture and support the delivery of other ingredients. Commonly used in both skincare and haircare for its smoothing feel.

People who want formulas that perform consistently in hard-water environments.

It is a plant-derived option often used as a gentler alternative to traditional chelators. It can also support the effectiveness of preservatives and surfactants.

Those who prefer products with plant-derived structuring ingredients.

Cellulose is a natural polymer typically sourced from plants and is widely used to improve texture and consistency in many cosmetic products.

Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those interested in formulas that include supportive vitamins for hair and scalp care.

Cyanocobalamin is a stable form of vitamin B12 often added to cosmetic formulations for its conditioning and scalp-care benefits. It is typically used in small amounts alongside other supportive ingredients.

Those seeking added hydration, smoother hair texture, or improved moisture retention.

It is a large molecule that forms a light, moisturising film on the hair, helping reduce dryness without heaviness. It is often paired with other hydrating ingredients for enhanced conditioning.

Those interested in colour protection, shine, or antioxidant-focused treatments.

Its stabilised structure makes it more resistant to oxidation than pure ascorbic acid. In haircare, it is mainly included to help maintain formula freshness and support colour vibrancy.

Those with dry, damaged or chemically treated hair seeking smoother, more resilient strands.

Ceramides are lipids naturally present in hair and are often added to formulations to help improve feel and manageability. They can complement conditioning agents by supporting the hair’s surface structure.

People looking for gentle styling support or added volume without a heavy feel.

Dextrin is a carbohydrate-based ingredient commonly derived from starch and is widely used for its versatile thickening and film-forming qualities.

Those seeking calming or restorative benefits in scalp or hair treatments.

Asiaticoside is valued in personal care for its supportive role in maintaining a comfortable scalp environment. It is typically included as part of Centella asiatica–derived extracts.

People looking to boost hydration, improve softness or support scalp comfort.

Its smaller molecular size allows it to absorb more easily than standard hyaluronic acid. It is commonly used in both haircare and skincare for lightweight moisture.

People seeking added hydration, softness, or improved manageability in dry or damaged hair.

Its positive charge helps it bond lightly to the hair surface, offering longer-lasting conditioning than standard hyaluronic acid. It is commonly used in leave-in and smoothing formulas.

Those looking to improve hair hydration, softness, or manageability.

Its crosslinked structure allows for slower moisture release, helping hair feel hydrated for longer. It is often used in lightweight formulas that aim to boost smoothness without adding weight.

Those seeking improved hydration, smoothness or softness in dry or coarse hair.

It offers longer-lasting moisture retention than standard hyaluronic acid and can help reduce frizz by supporting the hair’s moisture balance.

People who prefer products with a richer or more gel-like texture.

It is a polysaccharide widely used in cosmetics to keep formulas uniform and easy to apply. It works well alongside many other common ingredients.