Peach 70% Niacin Serum 30ml

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those looking to support scalp comfort, strengthen hair, or maintain a healthy-looking scalp barrier.

It is commonly used in both skincare and haircare for its soothing and barrier-supporting properties. It pairs well with many other ingredients and is generally well tolerated.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those interested in lightweight, non-greasy formulas that spread easily.

It is also used as a preservative booster to support formula stability.

Those looking for soothing or microbiome-friendly scalp care.

Ferments like this are commonly added to modern haircare to help maintain scalp comfort and support the skin’s natural barrier. They can complement both everyday and targeted scalp routines.

Those with dry, dehydrated or coarse hair seeking added softness and moisture retention.

It is the salt form of hyaluronic acid and is widely used because it can hold many times its weight in water. In haircare, it helps support smoother, more manageable strands without adding heaviness.

Those looking for botanically enriched or gentle-feeling hair and scalp products.

It is often included alongside other neem plant extracts for its supportive antioxidant and scalp-comfort properties. Its effects vary depending on the overall formulation.

Those looking for calming, conditioning or antioxidant-leaning botanical ingredients in their haircare.

It is commonly included in modern formulations to support scalp comfort and overall hair vitality. As with most botanical extracts, its benefits depend on concentration and formulation.

Those looking for botanical ingredients that support scalp comfort or gentle care.

Neem-derived extracts are commonly included in haircare for their traditional use in promoting scalp balance. Exact benefits can vary based on the concentration and formulation.

Those wanting smoother, more manageable hair without a heavy or greasy feel.

Safflower seed oil is rich in linoleic acid, which can support softness and shine. It is commonly used in both hair and skin formulations due to its light texture.

Those seeking softness, shine and added moisture in dry or textured hair.

It is rich in omega fatty acids, which support a soft, conditioned feel. It is commonly used in both hair and skin formulations due to its light texture.

Those looking for soothing or antioxidant-supporting ingredients in their haircare routine.

Turmeric-derived extracts are commonly included to support scalp comfort and overall hair vitality.

Those looking for botanical or marine-derived ingredients to complement hydrating or soothing haircare routines.

This extract is valued for its naturally occurring minerals, which can contribute to a healthy-feeling scalp environment. It is commonly included in formulations to add a supportive, conditioning boost.

Those seeking added hydration, smoother hair feel or help with dryness.

Its smaller molecular size allows for easier absorption compared with standard hyaluronic acid. It is commonly used in lightweight hydrating formulas across skincare and haircare.

People looking for calming or restorative scalp‑care benefits.

Centella-based extracts are commonly included for their gentle, comforting feel on the scalp. They are often paired with other botanical ingredients in modern haircare formulas.

Those seeking lightweight hydration without heaviness.

It also supports product texture and can enhance the performance of other ingredients in a formula.

Those who prefer mild, low-foaming cleansing or lightweight formulations.

It is often used to improve the texture and stability of products while keeping formulations gentle on the scalp. It can also assist in evenly dispersing conditioning or botanical ingredients.

Those looking for gentle scalp exfoliation or help with congestion and excess sebum.

It offers similar benefits to salicylic acid but is typically considered milder due to its betaine component. It is often used in leave-on or rinse-off scalp treatments for clarity and freshness.

People who want formulas that perform consistently in hard-water environments.

It is a plant-derived option often used as a gentler alternative to traditional chelators. It can also support the effectiveness of preservatives and surfactants.

Those who prefer products with plant-derived structuring ingredients.

Cellulose is a natural polymer typically sourced from plants and is widely used to improve texture and consistency in many cosmetic products.

Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.

People looking for products that enhance softness and manageability.

It is a hydrogenated form of lecithin that can improve texture and support the delivery of other ingredients. Commonly used in both skincare and haircare for its smoothing feel.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those seeking added hydration, smoother hair texture, or improved moisture retention.

It is a large molecule that forms a light, moisturising film on the hair, helping reduce dryness without heaviness. It is often paired with other hydrating ingredients for enhanced conditioning.

Those looking to support softness, manageability or replenishment in dry or textured hair.

Linoleic Acid is naturally found in many plant oils and can help support the hair’s lipid layer. It is often included to enhance conditioning without adding heaviness.

Those looking to support hair softness, flexibility or overall nourishment.

It is commonly found in nutrient-rich botanical oils and can support the feel of dry or coarse hair. Formulators use it to enhance conditioning without heaviness.

Those wanting products that feel lightweight and rinse easily while still distributing oils evenly.

It is a plant‑derived emulsifier commonly used to keep formulas stable and smooth. It can also improve how well conditioning or oil-based ingredients disperse through the hair.

Those interested in formulas that include supportive vitamins for hair and scalp care.

Cyanocobalamin is a stable form of vitamin B12 often added to cosmetic formulations for its conditioning and scalp-care benefits. It is typically used in small amounts alongside other supportive ingredients.

Those interested in colour protection, shine, or antioxidant-focused treatments.

Its stabilised structure makes it more resistant to oxidation than pure ascorbic acid. In haircare, it is mainly included to help maintain formula freshness and support colour vibrancy.

Those with dry, damaged or chemically treated hair seeking smoother, more resilient strands.

Ceramides are lipids naturally present in hair and are often added to formulations to help improve feel and manageability. They can complement conditioning agents by supporting the hair’s surface structure.

Those seeking calming or restorative benefits in scalp or hair treatments.

Asiaticoside is valued in personal care for its supportive role in maintaining a comfortable scalp environment. It is typically included as part of Centella asiatica–derived extracts.

People who prefer products with a richer or more gel-like texture.

It is a polysaccharide widely used in cosmetics to keep formulas uniform and easy to apply. It works well alongside many other common ingredients.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.