Anua Peach 77% Niacin Conditioning Milk

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those looking for a non-greasy conditioning ingredient that adds slip and softness.

It is a commonly used ester that helps improve spreadability in formulations and enhances the feel of hair products.

Those looking for products that support moisture balance without heaviness.

It is also commonly used as a solvent to help dissolve other ingredients evenly in a formula. It is well tolerated in most haircare products and contributes to a smooth application feel.

Those looking to support scalp comfort, strengthen hair, or maintain a healthy-looking scalp barrier.

It is commonly used in both skincare and haircare for its soothing and barrier-supporting properties. It pairs well with many other ingredients and is generally well tolerated.

Those interested in lightweight, non-greasy formulas that spread easily.

It is also used as a preservative booster to support formula stability.

Those looking for soothing or microbiome-friendly scalp care.

Ferments like this are commonly added to modern haircare to help maintain scalp comfort and support the skin’s natural barrier. They can complement both everyday and targeted scalp routines.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Those looking for smooth, conditioned feel without the weight of traditional oils.

It is often used as a non-greasy alternative to plant oils and helps reduce frizz by smoothing the hair surface. It also supports product spreadability and a silky finish.

Those with dry, dehydrated or coarse hair seeking added softness and moisture retention.

It is the salt form of hyaluronic acid and is widely used because it can hold many times its weight in water. In haircare, it helps support smoother, more manageable strands without adding heaviness.

Those who like richer conditioners or masks that feel smooth and spread easily.

It also offers light conditioning and can help soften the feel of hair. It is widely used in both skincare and haircare for its reliable stabilising properties.

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those looking for mild cleansing ingredients that are suitable for regular use.

It is derived from fatty acids and amino acids, making it a popular choice for gentle, well‑tolerated formulations. It can also support a smooth, stable product texture.

Those who prefer formulas designed to maintain stability with lower preservative loads.

It is commonly used in modern formulations to enhance overall product stability and texture. It can also contribute mild soothing properties in some formulas.

Anyone who prefers smooth, consistent textures in styling or leave-in products.

It helps formulas stay evenly mixed and glide easily through the hair or onto the scalp. It is widely used because it works in very small amounts and provides reliable texture.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

Those looking for formulas that help with hair resilience or hydration.

Arginine is naturally present in the hair’s keratin structure and is commonly added to strengthening or repairing products. It is also used in some formulations to help support scalp comfort.

Those who prefer smoother, creamier product textures or light conditioning benefits.

It is derived from fatty acids and is commonly used to stabilise formulations and improve spreadability. It also contributes a light, non-greasy conditioning effect.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

People looking for scalp‑care formulas or products aimed at supporting fuller‑looking hair.

It is often included in leave‑on treatments where it can sit on the scalp for longer contact time. Research has explored its role in supporting the appearance of thicker, denser hair.

Those wanting lightweight hydration without heaviness in styling or care products.

It also acts as a solvent that helps other ingredients disperse evenly in a formula. Its light texture makes it suitable for a wide range of haircare products.

Those looking for gentle scalp exfoliation or help with congestion and excess sebum.

It offers similar benefits to salicylic acid but is typically considered milder due to its betaine component. It is often used in leave-on or rinse-off scalp treatments for clarity and freshness.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Those interested in formulas that include supportive vitamins for hair and scalp care.

Cyanocobalamin is a stable form of vitamin B12 often added to cosmetic formulations for its conditioning and scalp-care benefits. It is typically used in small amounts alongside other supportive ingredients.

Those with dry, damaged or chemically treated hair seeking smoother, more resilient strands.

Ceramides are lipids naturally present in hair and are often added to formulations to help improve feel and manageability. They can complement conditioning agents by supporting the hair’s surface structure.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

Those seeking added hydration, smoother hair feel or help with dryness.

Its smaller molecular size allows for easier absorption compared with standard hyaluronic acid. It is commonly used in lightweight hydrating formulas across skincare and haircare.

Those seeking improved hydration, smoothness or softness in dry or coarse hair.

It offers longer-lasting moisture retention than standard hyaluronic acid and can help reduce frizz by supporting the hair’s moisture balance.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.