Rice 70 Glow Milky Toner 250ml

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Those looking to support scalp comfort, strengthen hair, or maintain a healthy-looking scalp barrier.

It is commonly used in both skincare and haircare for its soothing and barrier-supporting properties. It pairs well with many other ingredients and is generally well tolerated.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those interested in lightweight, non-greasy formulas that spread easily.

It is also used as a preservative booster to support formula stability.

Those seeking added hydration without heaviness, including dry or coarse hair types.

It is derived from glucose and is commonly used for its gentle, non-sticky hydration profile. It can also help improve the feel and spreadability of formulations.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those looking for softer, smoother-feeling hair or gentle hydration.

Betaine is a naturally occurring molecule often used to improve hair feel and support moisture retention. It can also help enhance the overall mildness of cleansing formulas.

Those looking for gentle, plant-derived ingredients that can support softness and scalp comfort.

Rice-derived extracts are often included for their lightweight conditioning properties and general soothing benefits. They are compatible with most hair types.

Those who prefer formulas designed to maintain stability with lower preservative loads.

It is commonly used in modern formulations to enhance overall product stability and texture. It can also contribute mild soothing properties in some formulas.

People looking for products that enhance softness and manageability.

It is a hydrogenated form of lecithin that can improve texture and support the delivery of other ingredients. Commonly used in both skincare and haircare for its smoothing feel.

Anyone who prefers smooth, consistent textures in styling or leave-in products.

It helps formulas stay evenly mixed and glide easily through the hair or onto the scalp. It is widely used because it works in very small amounts and provides reliable texture.

Anyone using products that rely on precise pH for performance or scalp comfort.

It is commonly used to fine‑tune the pH of gels, creams and serums so they remain effective and feel pleasant on the skin or scalp. Its presence does not affect the texture or finish of the final product for most users.

Those looking for botanical ingredients that can help maintain softness and protect hair from environmental stress.

Cacao-derived extracts are often included for their naturally occurring antioxidants and comforting sensory profile. They can complement other conditioning ingredients in a formula.

Those with dry, dehydrated or coarse hair seeking added softness and moisture retention.

It is the salt form of hyaluronic acid and is widely used because it can hold many times its weight in water. In haircare, it helps support smoother, more manageable strands without adding heaviness.

Those seeking added hydration, smoother hair feel or help with dryness.

Its smaller molecular size allows for easier absorption compared with standard hyaluronic acid. It is commonly used in lightweight hydrating formulas across skincare and haircare.

Those with dry, coarse or dehydrated hair, or anyone seeking added moisture without weight.

It is used in many hair and skin formulas because it can bind water and support a smoother feel. Different molecular weights may offer surface hydration or deeper penetration into the hair fibre.

People looking for gentle styling support or added volume without a heavy feel.

Dextrin is a carbohydrate-based ingredient commonly derived from starch and is widely used for its versatile thickening and film-forming qualities.

People looking to support hair strength, smoothness or light-volume effects.

It can help improve the feel of damaged or fine hair without the weight of some heavier proteins.

People looking to support hair strength, smoothness or light-volume effects.

It can help improve the feel of damaged or fine hair without the weight of some heavier proteins.

Those with dry, damaged or chemically treated hair seeking smoother, more resilient strands.

Ceramides are lipids naturally present in hair and are often added to formulations to help improve feel and manageability. They can complement conditioning agents by supporting the hair’s surface structure.

People using clarifying or colour-care products may appreciate its ability to support brightness and maintain product performance.

It can also function as an antioxidant, helping protect formulas from oxidation. Its presence does not typically affect how a product feels or performs on the hair.

Those with a sensitive or easily irritated scalp may appreciate its calming effect.

It is widely used in personal care for its comforting feel and compatibility with many formulas. In haircare, it supports a smoother, more comfortable scalp experience.

Those seeking smoother, more resilient hair or support for damaged or chemically treated hair.

Ceramides are naturally found in hair and are often used in formulations to enhance softness and manageability. They work well alongside other conditioning agents in modern repair-focused products.

People looking to soothe or balance the scalp, or support barrier-focused formulations.

It is often included in products designed to calm the scalp and reinforce its natural defences. It pairs well with gentle cleansers and conditioning systems.

Those with dry, damaged, chemically treated or highly textured hair may appreciate its softening and replenishing effect.

Cholesterol is a naturally occurring lipid that can enhance flexibility and reduce dryness in hair formulations. It is often used alongside other conditioning agents to support overall hair manageability.

Those seeking enhanced hair hydration, repair of dry or damaged hair, and improved hair smoothness.

Ceramides are naturally occurring lipids in hair and skin that contribute to barrier function and elasticity. Including ceramides in haircare products can support hair health by replenishing essential lipids lost through environmental exposure or chemical treatments.

Ceramide EOP is a specific type of ceramide found in hair cuticles, helping to strengthen the hair shaft and reduce breakage. It is compatible with a variety of formulations, especially those aimed at conditioning and repairing hair.