Rice Enzyme Brightening Cleansing Powder 40g

People who prefer plant-derived ingredients or want lightweight oil absorption without a powdery feel.

It is commonly used in dry shampoos and styling products to create a soft, natural finish. It can also help reduce greasiness while maintaining a smooth texture.

Those with oily scalps or those using styling products that benefit from a matte, volumising effect.

Kaolin is a naturally occurring clay that can help improve product texture while offering mild cleansing without stripping. It is commonly used in scalp treatments, masks and texturising products.

Those using clarifying or scalp-focused products may find it relevant.

It is often included in small amounts to support formula stability or enhance cleansing performance. In rinse-off products it contributes to overall product feel rather than acting as a primary cleanser.

People looking for mild cleansing, including those with dry, fine or colour‑treated hair.

It is known for producing a soft, low‑irritancy lather and is often used in gentler shampoo formulas. It can also support a smoother feel compared with stronger surfactants.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those who prefer products with a smoother, more consistent texture or enhanced spreadability.

It helps formulas stay uniform and can also provide light film-forming benefits that support styling performance.

Those looking to improve hydration, softness or manageability in dry or dehydrated hair.

Diglycerin is similar to glycerin but can offer a slightly heavier, longer-lasting hydration effect in formulations. It is commonly used to support smoother, more flexible hair.

Those with a sensitive or easily irritated scalp may appreciate its calming effect.

It is widely used in personal care for its comforting feel and compatibility with many formulas. In haircare, it supports a smoother, more comfortable scalp experience.

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those looking for mild exfoliation to support a clearer, balanced scalp environment.

Enzyme-based exfoliants like papain can offer a gentler alternative to scrub-based or acidic exfoliants. It is typically used in low concentrations to refresh the scalp without physical abrasion.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Those interested in lightweight, non-greasy formulas that spread easily.

It is also used as a preservative booster to support formula stability.

Those with dry, damaged or chemically treated hair seeking smoother, more resilient strands.

Ceramides are lipids naturally present in hair and are often added to formulations to help improve feel and manageability. They can complement conditioning agents by supporting the hair’s surface structure.

People using clarifying or colour-care products may appreciate its ability to support brightness and maintain product performance.

It can also function as an antioxidant, helping protect formulas from oxidation. Its presence does not typically affect how a product feels or performs on the hair.

Those looking to improve hydration and softness in dry or textured hair.

Glucose is a simple sugar used in haircare to support moisture balance and enhance product feel. It is commonly combined with other conditioning ingredients for improved results.

Those interested in balanced, salon-grade formulations that rely on controlled pH.

As an alpha hydroxy acid, it is primarily used in haircare for its ability to fine‑tune pH rather than for exfoliation. It supports product consistency and ensures other ingredients work as intended.

Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.

People looking to support hair strength, smoothness or light-volume effects.

It can help improve the feel of damaged or fine hair without the weight of some heavier proteins.

People looking to support hair strength, smoothness or light-volume effects.

It can help improve the feel of damaged or fine hair without the weight of some heavier proteins.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.