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asap Hydra Plump Lip Balm is a plumping lip treatment with SPF15 that hydrates and protects. It adds instant moisture and comfort while helping lips look naturally fuller.
This balm suits anyone who wants soft, smooth and protected lips each day. Peppermint oil gives a light minty feel, while Wakame extract and Alpine rose extract help support the skin barrier. Antioxidants and new UV filters work together to defend against dryness and sun exposure. The texture is light, easy to wear and ideal for daily use.
Dibutyl Adipate is an emollient ester that helps soften the hair and improve product spreadability.
May suit
Those who prefer lightweight, non-greasy conditioning ingredients.
Worth knowing
It is used in many cosmetic formulas to enhance slip and help other ingredients disperse evenly. Its light texture makes it suitable for leave‑in and rinse‑off products.
Hydrogenated Vegetable OilOils and butters
Emollient oil
Provides softness and smoothness by coating and conditioning the hair.
May suit
Those wanting added moisture, smoothness or frizz control.
Worth knowing
It is created by hydrogenating plant-derived oils to give them a more stable, solid texture. This stability makes it useful in balms, creams and rich conditioning formulas.
A photo-stable UV filter that helps protect hair and scalp from UVA exposure.
May suit
Those using colour-treated hair products or leave-ins designed to reduce UV-related fading.
Worth knowing
It is often used in modern sun-care and colour-protect formulas because it maintains stability under sunlight. In hair products, it can support overall colour longevity when combined with other UV filters.
Hydrogenated Castor OilOils and butters
Emollient and texture enhancer
Helps condition the hair and improve the texture and stability of a formula.
May suit
Those seeking smoother-feeling hair or richer, more conditioning textures.
Worth knowing
It is a solid, stabilised form of castor oil that offers slip and softness without feeling greasy. It is commonly used in both styling products and conditioners.
Copernicia Cerifera (Carnauba) WaxThickeners and stabilisers
Natural wax thickener
A plant-derived wax used to thicken and provide structure to haircare formulas.
May suit
Those looking for firmer hold or richer textures in styling products.
Worth knowing
Carnauba wax helps enhance product stability and contributes to smooth, workable textures. It is valued for its high melting point and glossy finish.
Ethylhexyl TriazoneUV filters
UV filter
A photostable UVB filter used to help protect hair and scalp from sun-related colour fade and dryness.
May suit
Those concerned about UV exposure, colour-treated hair, or spending extended time outdoors.
Worth knowing
It is often included in leave-in products to support UV protection and maintain colour vibrancy. It is valued for its stability and compatibility with other UV filters.
Helps blend oil- and water-based ingredients for a smooth, stable formula.
May suit
Those who prefer products with gentle, plant‑derived emulsifiers.
Worth knowing
It is commonly used to improve texture and consistency in creams, conditioners and styling products. It also supports spreadability without adding heaviness.
Euphorbia Cerifera (Candelilla) WaxThickeners and stabilisers
Plant-derived thickener and film-former
Helps thicken formulations and provide light structure and hold.
May suit
Those looking for plant-derived waxes that add light control and smoothness to styling products.
Worth knowing
It creates a thin, flexible film on the hair that can enhance smoothness and shine. Often used as a vegan alternative to beeswax.
Helps protect hair and colourants from UV-induced degradation.
May suit
People with colour-treated or sun-exposed hair who want to help maintain colour vibrancy.
Worth knowing
This photostable UV filter is commonly used in both skincare and haircare to support UV protection. In hair products, it helps reduce the effects of UV exposure on colour and fibre quality.
Undaria Pinnatifida ExtractBotanical extracts
Seaweed extract
A marine botanical extract used to help condition and support the feel of the hair and scalp.
May suit
People looking for botanical or marine-derived ingredients that offer light conditioning and scalp support.
Worth knowing
Seaweed extracts are valued for their naturally occurring minerals and polysaccharides, which can help enhance the feel and softness of hair. They can also complement hydrating or strengthening formulations.
GlycerinHumectants
Humectant
Attracts and holds water to help hair feel hydrated and soft.
May suit
Dry or dehydrated hair, and many curl and moisture routines.
Worth knowing
A very common, well-tolerated humectant used across countless products.
Provides a cooling, refreshing effect and adds natural aroma to haircare products.
May suit
Those who enjoy invigorating, minty formulas or products designed to refresh the scalp.
Worth knowing
Peppermint oil is commonly used in small amounts for its sensory benefits and perceived scalp‑refreshing qualities. As with many essential oils, sensitivity varies between individuals.
Adds a floral, uplifting scent to haircare products and may offer light botanical conditioning benefits.
May suit
Those who enjoy naturally derived floral fragrances in their haircare.
Worth knowing
As a botanical essential oil, its scent profile can vary slightly from batch to batch. It is commonly used in both skincare and haircare for its pleasant aroma.
AquaSolvents
Solvent
The water base that carries and dissolves the other ingredients in most products.
May suit
All hair and skin types.
Worth knowing
Almost always the first ingredient listed in water-based products.
Tocopheryl AcetateConditioning agents
Antioxidant and conditioning support
A stable form of vitamin E used to help condition hair and support product stability.
May suit
Those looking for added conditioning support or antioxidant benefits in their haircare.
Worth knowing
It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.
VanillinFragrance ingredients
Fragrance ingredient
Vanillin is used to give haircare products a warm, sweet vanilla scent.
May suit
Those who enjoy softly scented products with a vanilla aroma.
Worth knowing
It is one of the most common aroma components used to create comforting, sweet fragrance profiles in cosmetic formulas. Only very small amounts are typically needed for effect.
CitronellolFragrance ingredients
Fragrance component
A fragrance component with a soft floral, rose-like character.
Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
GeraniolFragrance ingredients
Fragrance component
Geraniol is a fragrant compound that adds a light floral note to haircare products.
May suit
Those who enjoy floral-scented hair products or are checking for specific fragrance components.
Worth knowing
It is naturally found in essential oils such as rose and geranium and is commonly used to enhance scent profiles. It must be listed on labels when present above certain trace levels.
LimoneneFragrance ingredients
Fragrance component
A fragrance component that also occurs naturally in many citrus and plant oils.
Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
LinaloolFragrance ingredients
Fragrance component
A fragrance component found naturally in many flowers and spices.
Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.