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Wake up to brighter, smoother, more even-looking skin every morning.
High-strength vitamin C helps soften the look of fine lines.
Silky serum texture sinks in fast without stickiness or shine.
Boosts radiance while defending skin from daily environmental stress.
Description
ASAP Super C+ Complex is a high-potency vitamin C serum that helps brighten and firm skin. Lightweight and fast-absorbing, it delivers antioxidant protection while targeting dullness and uneven tone.
Stabilised vitamin C works with powerful antioxidants and peptides to support collagen, helping skin feel smoother and more resilient. The silky, non-greasy texture layers easily under moisturiser and sunscreen, making it ideal for daytime use. Skin looks more radiant, with a fresher, clearer appearance over time. Suitable for most skin types, especially those concerned with early signs of ageing, pigmentation and environmental damage.
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Directions
How To Use asap Super C+ Complex
Use in the morning on cleansed, dry skin.
Apply 1–2 pumps to face, neck and décolletage.
Avoid the eye area and any broken or irritated skin.
Allow to absorb fully, then follow with moisturiser and SPF.
Introduce gradually (every second day) if skin is sensitive.
The water base that carries and dissolves the other ingredients in most products.
May suit
All hair and skin types.
Worth knowing
Almost always the first ingredient listed in water-based products.
Ascorbic AcidpH adjusters
pH adjuster / antioxidant
Ascorbic Acid is a form of vitamin C used to help adjust pH and support formula stability.
May suit
People using clarifying or colour-care products may appreciate its ability to support brightness and maintain product performance.
Worth knowing
It can also function as an antioxidant, helping protect formulas from oxidation. Its presence does not typically affect how a product feels or performs on the hair.
Propylene GlycolHumectants
Humectant
Helps hold moisture and carry other ingredients through the formula.
May suit
Most hair types as part of a moisturising formula.
Worth knowing
A widely used humectant and carrier ingredient.
GlycerinHumectants
Humectant
Attracts and holds water to help hair feel hydrated and soft.
May suit
Dry or dehydrated hair, and many curl and moisture routines.
Worth knowing
A very common, well-tolerated humectant used across countless products.
Alcohol Denat.Solvents
Solvent
A fast-evaporating solvent that helps dissolve ingredients and improve product dry time.
May suit
People who use styling products that benefit from quick drying or a lightweight feel.
Worth knowing
Its quick evaporation can help reduce residue and support a clean finish in styling formulas. Some may notice it can feel slightly drying in leave-in products depending on hair type.
Tocopheryl AcetateConditioning agents
Antioxidant and conditioning support
A stable form of vitamin E used to help condition hair and support product stability.
May suit
Those looking for added conditioning support or antioxidant benefits in their haircare.
Worth knowing
It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.
Retinyl PalmitateConditioning agents
Vitamin-derived conditioning agent
A vitamin A ester used to support conditioning and overall hair and scalp care.
May suit
Those looking for formulations enriched with vitamin-derived ingredients for scalp comfort or hair vitality.
Worth knowing
It is commonly included in small amounts to help support the conditioning profile of a formula. Its role in haircare is typically supportive rather than transformative.
Lactic AcidpH adjusters
pH adjuster
Helps adjust and maintain the product’s pH for optimal performance.
May suit
Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.
Worth knowing
Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.
Sodium HyaluronateHumectants
Hydrating humectant
Draws moisture into the hair and helps maintain hydration.
May suit
Those with dry, dehydrated or coarse hair seeking added softness and moisture retention.
Worth knowing
It is the salt form of hyaluronic acid and is widely used because it can hold many times its weight in water. In haircare, it helps support smoother, more manageable strands without adding heaviness.
PanthenolConditioning agents
Conditioning agent
Helps condition, soften and add a smooth, healthy feel to the hair.
May suit
Most hair types, especially dry or dull hair.
Worth knowing
A versatile, well-tolerated conditioning ingredient.
Polysorbate 20Thickeners and stabilisers
Solubiliser / emulsifier
Helps blend oil‑based ingredients into water‑based formulas for a smooth, even texture.
May suit
Those using products with essential oils or fragranced blends, as it helps disperse these evenly.
Worth knowing
It is widely used as a gentle solubiliser in both leave‑in and rinse‑off products. Its presence can improve product consistency and prevent ingredient separation.
Helps blend oils and fragrance into water-based formulas for even texture and performance.
May suit
Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.
Worth knowing
It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.
CarbomerThickeners and stabilisers
Thickener and stabiliser
Carbomer helps thicken and stabilise gels, creams and styling formulas.
May suit
Anyone who prefers smooth, consistent textures in styling or leave-in products.
Worth knowing
It helps formulas stay evenly mixed and glide easily through the hair or onto the scalp. It is widely used because it works in very small amounts and provides reliable texture.
TriethanolaminepH adjusters
pH adjuster
Triethanolamine helps adjust and stabilise the pH of haircare formulations.
May suit
Those interested in how a product maintains stability and performance may find this ingredient relevant.
Worth knowing
It is commonly used in small amounts to help products stay within an effective pH range. Its presence supports formulation texture and consistency.
Disodium EDTAChelating agents
Chelating agent
Binds to minerals from hard water so the product works consistently and stays stable.
May suit
All products, especially in hard-water areas.
Worth knowing
Used in tiny amounts to keep formulas performing reliably.
PhenoxyethanolPreservatives
Preservative
Helps keep the product stable and pleasant to use after opening.
May suit
All products that need protecting from spoilage.
Worth knowing
A very common, well-studied preservative used at low levels.
MethylparabenPreservatives
Preservative
Helps protect haircare products by preventing microbial spoilage.
May suit
Anyone who wants products to stay fresh and stable over time.
Worth knowing
Parabens like methylparaben are widely used because they are effective in very small amounts and have a long history of use in cosmetics. They help maintain product quality, especially in water-based formulas.
PropylparabenPreservatives
Preservative
Helps keep haircare formulas stable by preventing the growth of microbes.
May suit
Anyone using products that benefit from a long, reliable shelf life.
Worth knowing
Propylparaben is a widely used preservative that helps maintain product quality and freshness. It is used at very low levels and is well studied for its role in keeping formulations stable.
EthylparabenPreservatives
Preservative
Helps prevent microbial growth and keeps haircare formulas stable over time.
May suit
Those who want products with reliable preservation, including professionals who need consistent shelf stability.
Worth knowing
Ethylparaben is part of the paraben family, which has been widely used for many years due to its effectiveness in small amounts. It is often combined with other preservatives to create a broad‑spectrum system.
ButylparabenPreservatives
Preservative
Butylparaben helps preserve haircare formulas by preventing product spoilage.
May suit
Those who want products with a longer shelf life and consistent performance.
Worth knowing
Parabens like butylparaben are widely used and well-studied preservatives that help keep products stable. They are typically present in very small amounts to maintain freshness and quality.
ParfumFragrance ingredients
Fragrance
Gives the product its scent.
May suit
People who enjoy a scented product.
Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.