Gentle Clean 100ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

People looking for mild, low-foaming cleansers that are generally considered suitable for sensitive or dry hair types.

It is often used as an alternative to stronger surfactants to create a softer, more conditioning lather. It can also support formula stability and mildness in blended surfactant systems.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those looking for mild, low-irritation cleansing in shampoos or co-washes.

It is often combined with other surfactants to create a balanced, gentle lather. Its amphoteric nature helps support mildness in sulphate-free formulas.

Those using shampoos or washes that benefit from a richer, more stable texture.

It is a nonionic surfactant derived from glucose and is commonly used to improve viscosity in gentle cleansing products. It is well tolerated in most haircare formulas.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.