The IT Factor contains the best hair care products for reducing blow-drying time. It Factor: a hair care revolution. The first and best hair products range to significantly reduce blow-drying and styling time.
Formulated with the breakthrough VaporBoost system to speed up evaporation while leaving hair soft, shiny, smooth and bouncy. Experience the It Factor for yourself!
Show lessFormulated with the breakthrough VaporBoost system to speed up evaporation while leaving hair soft, shiny, smooth and bouncy. Experience the It Factor for yourself!
