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Wella Developers

Wella Developer is a professional-grade peroxide cream used to activate Wella hair colours and lighteners. It comes in multiple strengths (6 vol, 10 vol, 20 vol, 30 vol, and 40 vol) to customise the amount of lift or deposit, depending on the colouring or lightening service. Shop Wella Developers now at My Haircare & Beauty to achieve consistent, salon-quality results every time.
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Free Shinefinity Activator 60ml

Free Shinefinity Activator 60ml

When you buy 2+ Shinefinity Demi-Permanents. Limit 1 per customer.

Welloxon Perfect Creme Developer 13 Vol - 4% 1 Litre Welloxon Perfect Creme Developer 13 Vol - 4% 1 Litre
Wella Professionals Welloxon Perfect Creme Developer 13 Vol - 4% 1 Litre
$22.00
$27.50
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Welloxon Perfect Creme Developer 20 Vol - 6% 1 Litre Welloxon Perfect Creme Developer 20 Vol - 6% 1 Litre
Wella Professionals Welloxon Perfect Creme Developer 20 Vol - 6% 1 Litre
$23.95
$28.50
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Color Touch Intensive Emulsion 6vol 1.9% 1 Litre
Wella Professionals Color Touch Intensive Emulsion 6vol 1.9% 1 Litre
$22.00
$27.50
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Welloxon Perfect Creme Developer 6 Vol - 1.9% 1 Litre Welloxon Perfect Creme Developer 6 Vol - 1.9% 1 Litre
Wella Professionals Welloxon Perfect Creme Developer 6 Vol - 1.9% 1 Litre
$22.00
$27.50
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Color Touch Intensive Emulsion 13vol 4% 1 Litre
Wella Professionals Color Touch Intensive Emulsion 13vol 4% 1 Litre
$22.00
$27.50
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Welloxon Perfect Creme Developer 40 Vol - 12% 1 Litre Welloxon Perfect Creme Developer 40 Vol - 12% 1 Litre
Wella Professionals Welloxon Perfect Creme Developer 40 Vol - 12% 1 Litre
$22.00
$27.50
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Welloxon Perfect Creme Developer 30 Vol - 9% 1 Litre Welloxon Perfect Creme Developer 30 Vol - 9% 1 Litre
Wella Professionals Welloxon Perfect Creme Developer 30 Vol - 9% 1 Litre
$22.00
$27.50
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FAQs Wella Developer


  1. What is Wella Developer used for?
    It activates Wella permanent or demi-permanent colours and lighteners, helping the product penetrate and process effectively.

  2. What volumes does Wella Developer come in?
    Wella offers 6 vol (1.9%), 10 vol (3%), 20 vol (6%), 30 vol (9%), and 40 vol (12%) developers for different needs.

  3. What volume should I use for grey coverage?
    20 vol is typically recommended for full grey coverage with permanent colour like **Wella Koleston Perfect**.

  4. What’s the difference between 10, 20, 30, and 40 vol?
    - **10 vol**: For darkening or tone-on-tone colour
    - **20 vol**: For grey coverage or up to 1–2 levels of lift
    - **30 vol**: For up to 2–3 levels of lift
    - **40 vol**: For maximum lift (up to 4 levels), often used in bleaching

  5. Can I use Wella Developer with bleach?
    Yes. Wella Developers are designed to work with Wella Blondor and other Wella lighteners.

  6. Is Wella Developer cream or liquid?
    Wella Developer is a **creme** developer, which offers controlled application, ideal for both colouring and highlighting.

  7. Can I use Wella Developer with other brands?
    While it may be chemically compatible, for best results and colour accuracy, it’s always recommended to use Wella Developer with Wella colour products.

  8. Does Wella Developer damage hair?
    Like all peroxide developers, it opens the cuticle. Always use the lowest effective volume, and follow with proper aftercare.

  9. Is Wella Developer suitable for home use?
    Yes, but follow instructions carefully. It's best used by those with knowledge of colour formulation and processing times.