Extreme Repair Hair Mask

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Those looking for conditioning, slip, or richer textures in their haircare products.

Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.

Most hair types, especially tangle-prone or coarse hair.

A common conditioner ingredient despite the chloride name, which simply describes its chemistry.

People looking for improved manageability, detangling and smoother-feeling hair.

It is a commonly used quaternary ammonium compound that helps conditioners spread easily through the hair. It is effective even at low levels, which is why it appears frequently in rinse-off products.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Damaged, chemically treated or fragile hair wanting reinforcement.

Protein routines suit some hair well, while very protein-sensitive hair may prefer balance with moisture.

Hair wanting added body, smoothness or temporary strength.

A common protein in repair and volumising formulas.

Those seeking added smoothness, softness or moisture in dry or coarse hair types.

It creates a protective, buttery coating that can help reduce moisture loss and enhance manageability. Often used in nourishing and restorative treatments.

Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.

Damaged, frizz-prone or colour-treated hair wanting targeted smoothing.

Designed to deposit where hair needs it most. Some prefer silicone-free formulas by choice.

Those using products that need clear, stable formulations such as shampoos, serums or sprays.

It is commonly used in haircare as a non-ionic surfactant that improves product texture and clarity. It also supports even distribution of conditioning or fragrance ingredients.

People looking for smoother, easier-to-comb hair or reduced frizz.

Despite its name, it is not a sulphate surfactant but a quaternary conditioning ingredient commonly used in creams and conditioners. It is valued for providing a light, non-greasy conditioning feel.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

Those looking for products with robust preservation, particularly in rinse-off formulas.

It is widely used in small amounts to protect formulas from microbial growth. Some people with sensitive skin or scalps may prefer to patch test products containing isothiazolinone preservatives.

Those needing products with reliable protection against product spoilage.

It is effective in very small amounts to support product longevity. Some people with sensitive skin or scalps may prefer to patch test products containing this preservative.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

Those interested in products with specific colours or tinted effects.

This is a widely used synthetic dye that provides consistent and stable colour in cosmetic products.

Those interested in the appearance of their haircare products or checking for specific colour additives.

CI 19140 is widely used in cosmetics and personal care for its vibrant and stable colour. Its presence does not affect the performance of the haircare formula.