Keratin Anti Frizz Shampoo & Conditioner Duo 2 x 300ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Oily scalps, heavy product users and people who like a strong cleanse.

May feel too cleansing for some dry, curly, colour-treated or sensitive hair types. This depends on the full formula and your hair needs.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

Those who like creamy, luxurious-feeling shampoo or conditioner textures.

It also provides a mild conditioning feel, helping formulas spread smoothly through the hair. Its use is common in many everyday cleansing products.

Those who prefer richer lather or products that cleanse efficiently.

It is often used in small amounts to improve texture, foam and viscosity in cleansing formulas. Its use is regulated in many regions to ensure products meet safety standards.

People with weak, damaged, brittle or chemically treated hair.

Hydrolysed keratin is broken down into smaller fragments so it can more easily interact with the hair fibre. It is commonly used to support feel, manageability and overall hair condition.

Those looking for botanical ingredients that can help maintain softness and protect hair from environmental stress.

Cacao-derived extracts are often included for their naturally occurring antioxidants and comforting sensory profile. They can complement other conditioning ingredients in a formula.

Most hair types wanting smoother, easier-to-manage hair.

Widely used in shampoos and conditioners for slip and softness.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Anyone who wants their products to remain fresh and effective throughout their shelf life.

Preservatives are a standard part of most water-based formulas and support product safety and longevity. Different systems are used depending on the texture and packaging of the product.

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Most hair types, especially tangle-prone or coarse hair.

A common conditioner ingredient despite the chloride name, which simply describes its chemistry.

Those looking for conditioning, slip, or richer textures in their haircare products.

Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.

People with weak, damaged, brittle or chemically treated hair.

Hydrolysed keratin is broken down into smaller fragments so it can more easily interact with the hair fibre. It is commonly used to support feel, manageability and overall hair condition.

Those looking for botanical ingredients that can help maintain softness and protect hair from environmental stress.

Cacao-derived extracts are often included for their naturally occurring antioxidants and comforting sensory profile. They can complement other conditioning ingredients in a formula.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Anyone who wants their products to remain fresh and effective throughout their shelf life.

Preservatives are a standard part of most water-based formulas and support product safety and longevity. Different systems are used depending on the texture and packaging of the product.