Clever Curl

Clever Curl Cleanser

$17.95

Available In Store

56 Parer Rd
Airport West VIC
Australia 3042

(03) 9999 5902

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Valued at $29.95, free with all orders over $129.

Why You’ll love it

Curly Girl Method approved

82.7% Certified Organic Ingredients

Gentle curl cleanser

Helps remove build-up

Keeps curls hydrated

Low-lather no-poo formula

Vegan, Cruelty free, Sulphate free, Silicone free & Australian Made

Description

Clever Curl Cleanser is a low-lather curl cleanser for gently washing curly and wavy hair. It helps clean the hair and scalp while keeping curls hydrated, soft and easy to manage.

Designed as a no-poo style cleanser, it removes product residue, oils and daily build-up without a harsh foaming feel. It is a good choice for curls that need a gentle cleanse without stripping natural moisture.

The formula includes aloe vera, glycerin, hydrolysed rice protein, panthenol and vitamin E to help hydrate, support softness and care for textured hair. It is suitable for all curl types and is designed to be used as the first step in your curl routine.

Directions

How To Use Clever Curl Cleanser

1. Completely saturate hair with warm water to open the cuticle.

2. Apply Cleanser to palms and distribute evenly before applying to hair and scalp.

3. Massage into scalp with fingertips to remove product residue, oils and environmental buildup. Add more warm water and let it run right to the ends, scrunching as you go. This technique will gently cleanse the hair and help activate the curl.

4. Rinse and repeat this process to thoroughly cleanse the scalp.

5. Rinse out with lots of water, making sure not to remove too much water and leaving the hair saturated in preparation for conditioning.

TIP: Curls thrive with water! For best results, ensure the hair is saturated throughout the cleansing process.

Ingredients

Clever Curl Cleanser Ingredients

Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Decyl Glucoside, Glycerin, Cetearyl Alcohol, Behentrimonium Methosulfate, Stearyl Alcohol, Hydrolysed Rice Protein, Panthenol Vitamin B5, Tocopheryl Vitamin E, Hydroxyethylcellulose, Citric Acid, Sodium Gluconate, Allergen-free Fragrance, Benzyl Alcohol, Salicylic Acid, Sorbic Acid.

Aloe Barbadensis Leaf Juice Botanical extracts

Botanical extract

An aloe-derived ingredient added for a soothing, conditioning feel.

May suit
Most hair and scalp types, including those wanting a gentle feel.

Worth knowing
A popular botanical used across many gentle and moisturising products.
Decyl Glucoside Cleansers / surfactants

Gentle surfactant

A mild, plant-derived surfactant that helps cleanse the hair and scalp.

May suit
People looking for gentle or low-foaming cleansing options.

Worth knowing
It is commonly used in sulphate-free formulas due to its mildness and compatibility with sensitive scalps. It can also help improve the spreadability of a formula.
Glycerin Humectants

Humectant

Attracts and holds water to help hair feel hydrated and soft.

May suit
Dry or dehydrated hair, and many curl and moisture routines.

Worth knowing
A very common, well-tolerated humectant used across countless products.
Cetearyl Alcohol Conditioning agents

Fatty alcohol conditioner

A fatty alcohol that helps soften hair and improve the texture of formulations.

May suit
People looking for smoother, more manageable hair or richer, creamier product textures.

Worth knowing
Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.
Behentrimonium Methosulfate Conditioning agents

Conditioning agent

A cationic conditioning ingredient that helps soften and detangle hair.

May suit
People looking for smoother, easier-to-comb hair, especially in conditioners and leave-in products.

Worth knowing
Despite the name, it is not a strong sulphate cleanser but a gentle, oil-loving conditioning compound derived from fatty alcohols.
Stearyl Alcohol Conditioning agents

Emollient and thickener

A fatty alcohol that helps soften the hair and give products a smooth, creamy texture.

May suit
People looking for conditioners or treatments that provide slip, softness and richer textures.

Worth knowing
Although called an alcohol, it is a waxy, non‑drying fatty alcohol commonly used to enhance conditioning performance and product stability.
Hydrolysed Rice Protein Proteins and amino acids

Strengthening protein

A plant-derived protein that helps reinforce and condition the hair.

May suit
People looking to support hair strength, smoothness or light-volume effects.

Worth knowing
It can help improve the feel of damaged or fine hair without the weight of some heavier proteins.
Hydroxyethylcellulose Thickeners and stabilisers

Thickener and stabiliser

A polymer that helps thicken and stabilise haircare formulas.

May suit
Those who prefer products with a smooth, uniform texture or need easier application and distribution.

Worth knowing
It is derived from cellulose and is widely used because it provides viscosity without weighing hair down. It also helps improve the feel and spreadability of many water-based products.
Citric Acid pH adjusters

pH adjuster

Fine-tunes the product pH, which can help the hair surface feel smooth.

May suit
Most hair types as part of a balanced formula.

Worth knowing
Usually present in small amounts to balance the formula.
Sodium Gluconate Chelating agents

Chelating agent

Helps bind metal ions in water and formulas to support stability and performance.

May suit
Those living in hard-water areas or using products designed to maintain formula clarity and effectiveness.

Worth knowing
By binding minerals, it can help reduce the impact of hard water on hair feel and product behaviour. It is commonly used in modern, mild formulations.
Benzyl Alcohol Preservatives

Preservative

Helps preserve formulations and can also act as a solvent or light fragrance component.

May suit
Those interested in understanding preservative systems or identifying potential fragrance allergens.

Worth knowing
Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.
Salicylic Acid Exfoliating acids

Scalp exfoliant

Helps dissolve dead skin buildup on the scalp and supports a clearer, fresher surface.

May suit
People dealing with flaky scalps, congestion or product buildup.

Worth knowing
It is widely used in scalp-care formulas because it breaks down excess oils and debris without needing physical scrubbing. Often found in dandruff-control products.
Sorbic Acid Preservatives

Preservative

Helps preserve haircare formulas by preventing product spoilage.

May suit
Those who prefer products using widely accepted preservative systems.

Worth knowing
It is commonly used in both cosmetic and food products due to its effectiveness in maintaining formula stability. It is typically used at low levels and works well alongside other preservation ingredients.