Great product for blonde hair

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Color Wow Color Control Purple Mousse is a toning styling foam that instantly brightens blonde.
This lightweight, no-crunch mousse deposits violet pigments to help cancel out yellow and brassy tones, while adding soft hold and airy volume. It works as you dry and style, so you tone and shape your hair in one easy step.
The texture feels like a fluffy, whipped foam that melts into damp hair without stickiness or residue, leaving a smooth, touchable finish. Hair looks cooler, cleaner in tone, and more polished, with a subtle salon-fresh feel.
Perfect for blonde, highlighted, grey, or balayage hair, especially when colour starts to look dull or warm. Use on wash days before blow-drying to keep blonde looking bright, icy, and fresh between salon visits.
Water (Aqua/Eau), Butane, Propane, Isobutane, Polyquaternium-4, VP/VA Copolymer, PEG-12 Dimethicone, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Hydroxyethylcellulose, Fragrance (Parfum), Disodium EDTA, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Linalool, Basic Violet 2 (CI 42520).
Note: Please refer to bottle for full ingredients.
The water base that carries and dissolves the other ingredients in most products.
All hair and skin types.
Almost always the first ingredient listed in water-based products.
Butane is used as a propellant to dispense product from aerosol packaging.
People using aerosol haircare products such as sprays or foams.
It evaporates quickly after application and does not remain on the hair or scalp. It is commonly blended with other propellants to achieve a consistent spray.
Propane is used as a propellant to help dispense products from aerosol packaging.
Useful for those using aerosol haircare products such as sprays or foams.
It evaporates quickly after application and does not remain on the hair or scalp. Its use is standard in many aerosol formats for consistent spray performance.
Isobutane is a gas used to propel product out of aerosol haircare packaging.
Useful for those using spray or mousse formats that rely on aerosol delivery.
It helps create a fine, even spray and evaporates quickly after application. It does not remain on the hair in meaningful amounts.
A conditioning polymer that forms a light film on the hair to enhance smoothness, shine and manageability.
People looking for improved slip, reduced frizz or better hold in styling products.
It is often used in styling formulas because it helps provide flexible hold and humidity resistance. It rinses out easily and is compatible with many other haircare ingredients.
A film-forming polymer that helps provide hold, texture and style retention.
People looking for longer-lasting hold or improved definition in styling products.
It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.
A water-dispersible silicone that helps soften hair, add slip and reduce frizz.
People looking for smoother, easier-to-detangle hair without a heavy silicone feel.
Because it is water-dispersible, it tends to rinse out more easily than many traditional silicones. It is commonly used in both rinse-off and leave-in formulas for added manageability.
Helps keep the product stable and pleasant to use after opening.
All products that need protecting from spoilage.
A very common, well-studied preservative used at low levels.
Helps blend oils and fragrance into water-based formulas for even texture and performance.
Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.
It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.
Helps adjust and stabilise the pH of haircare formulations.
Those interested in how product pH affects hair and scalp feel may find its presence relevant.
It is commonly used at low levels to help formulas stay effective and consistent. It does not act on the hair directly but supports the overall product performance.
A polymer that helps thicken and stabilise haircare formulas.
Those who prefer products with a smooth, uniform texture or need easier application and distribution.
It is derived from cellulose and is widely used because it provides viscosity without weighing hair down. It also helps improve the feel and spreadability of many water-based products.
Gives the product its scent.
People who enjoy a scented product.
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Binds to minerals from hard water so the product works consistently and stays stable.
All products, especially in hard-water areas.
Used in tiny amounts to keep formulas performing reliably.
Helps support the preservation system and can provide mild skin-conditioning benefits.
Those interested in gentle preservation systems or sensitive scalps may find it relevant.
It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.
A fragrance ingredient used to give products a light, floral scent.
Those who enjoy subtly scented haircare products.
It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.
A fragrance component that also occurs naturally in many citrus and plant oils.
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
A fragrance component found naturally in many flowers and spices.
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
A synthetic colourant used to impart bright purple or pink tones to haircare products.
Those using vividly tinted shampoos, conditioners or direct dyes.
It is primarily used for visual appeal or to support colour-depositing formulas. Only very small, regulated amounts are used in finished products.

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Color Control Purple Mousse