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"Excellent product! The curls are not crunchy and maintain their smooth, natural look." - Farnaz

Color Wow

Curl WOW Flo-Etry Vital Natural Serum 295ml

5 (3)

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$54.40

$64.00

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Delivery
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Estimated delivery: Wed, Jun 17th - Mon, Jun 22nd

130 Days returns

Free Click and collect is available at checkout. Orders are ready within 1 hour during opening hours. Store Address: 56 Parer Rd, Airport West, VIC Australia 3042 Phone (03) 9999 5902

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Most Helpful Review

"Excellent product! The curls are not crunchy and maintain their smooth, natural look." - Farnaz

Why You’ll love it

Turn frizzy, flat curls into soft, defined spirals you actually like touching.

Gives curls light, bouncy hold without crunch or stiffness.

Helps fight humidity so hair stays smoother for longer.

Leaves curls looking glossy, feeling soft, and easier to style.

Description

Color Wow Curl WOW Flo-Etry Vital Natural Serum is a lightweight curl serum that defines, hydrates, and smooths.

This fluid, milky formula wraps each curl with moisture and plant-derived oils, helping reduce frizz while keeping movement and bounce. It works by coating the hair surface so curls stay flexible, glossy, and more resistant to humidity.

The texture feels silky, never sticky, and it dries to a soft, touchable finish without crunch or stiffness. A light, clean scent makes styling feel fresh rather than heavy or perfumed.

Ideal for wavy, curly, and coily hair that looks dull, frizzy, or flat, it’s perfect for wash days or quick refreshes. Hair feels smoother, more defined, and easier to shape with your fingers.

Directions

How To Use Color Wow Curl WOW Flo-Etry Vital Natural Serum

Apply to clean, damp hair after shampooing and conditioning.
Start with a small amount in palms, rub to distribute.
Rake through hair from mid-lengths to ends, focusing on curls.
Scrunch upwards to encourage curl pattern and definition.
Air-dry or diffuse on low heat; do not rinse out.
For next-day refresh, apply a tiny amount to slightly damp sections.

Ingredients

Color Wow Curl WOW Flo-Etry Vital Natural Serum Ingredients

Aqua (Water, Eau), Glycerin, Isododecane, C15-19 Alkane, Propanediol, Polyacrylate Crosspolymer-6, Caesalpinia Spinosa Fruit Extract, Hydrogenated Ethylhexyl Olivate, Hydrogenated Olive Oil Unsaponifiables, C13-15 Alkane, Cetyl Alcohol, Behenyl Alcohol, Stearamidopropyl Dimethylamine, Coco-Caprylate/Caprate, Polyglyceryl-6 Distearate, Polyglyceryl-3 Beeswax, Polyglyceryl-3 Stearate, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Theobroma Cacao (Cocoa) Seed Butter, Mauritia Flexuosa Fruit Oil, Tocopheryl Acetate, Panthenol, Citric Acid, Sodium Gluconate, Sodium Phytate, Caprylyl Glycol, Ethylhexylglycerin, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Parfum (Fragrance).

Note: Please refer to bottle for full ingredients.

Questions and Answers