Curl WOW Hooked Shampoo 295ml

$64.00

Only 3 remaining in stock!

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Estimated delivery: Wed, Jul 29th - Mon, Aug 3rd

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Why You’ll love it

Lock in your curl pattern from washday, before you even style.

Cleanses without that straw-like, stripped feeling after rinsing.

Helps curls stay defined, with less fluffy, frizzy halo.

Light gel texture makes curls feel bouncy, light, and easy to manage.

Description

Color Wow Curl WOW Hooked Shampoo is a curl-safe cleanser that keeps your style lasting longer.

This sulphate-free shampoo gently removes build-up, sweat, and excess oils without roughing up the cuticle. Its lightweight gel texture spreads easily through curls, turning into a soft, cushiony lather that rinses clean without a squeaky or stripped feel.

Hair feels fresh, bouncy, and ready for styling, not dry or tangled. A subtle salon-clean scent makes washday feel a little more special.

Made for wavy, curly, and coily hair that needs gentle cleansing before styling. Use it on wash days when you want your curl pattern to stay defined and frizz to stay under control.

It’s designed to help your curls stay “hooked” in shape for longer.

Directions

How To Use Color Wow Curl WOW Hooked Shampoo

Wet hair thoroughly with warm water.
Apply a small amount of shampoo to your scalp.
Gently massage with fingertips, working lather through lengths.
Rinse well until water runs clear.
Repeat if you have heavy build-up or use many styling products.
Follow with your usual conditioner and curl stylers.

Ingredients

Color Wow Curl WOW Hooked Shampoo Ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Lauroamphoacetate, Glycerin, Acrylates Copolymer, PEG-120 Methyl Glucose Dioleate, Disodium Laureth Sulfosuccinate, Polyquaternium-10, Cocamidopropyl Hydroxysultaine, Fragrance (Parfum), Phenoxyethanol, Sodium Chloride, Disodium EDTA, Polyquaternium-7, Citric Acid, Sodium Benzoate, Potassium Sorbate.

Note: Please refer to bottle for full ingredients.

Cocamidopropyl Betaine Cleansers / surfactants

Cleanser / foam booster

A milder co-surfactant that helps cleanse, boost foam and soften the feel of stronger cleansers.

May suit
Most hair types, including those wanting a gentler wash.

Worth knowing
Often paired with other surfactants to make a formula feel milder.
Glycerin Humectants

Humectant

Attracts and holds water to help hair feel hydrated and soft.

May suit
Dry or dehydrated hair, and many curl and moisture routines.

Worth knowing
A very common, well-tolerated humectant used across countless products.
Polyquaternium-10 Conditioning agents

Conditioning agent

A conditioning polymer that smooths the hair surface and helps with detangling and feel.

May suit
Most hair types wanting smoother, easier-to-manage hair.

Worth knowing
Widely used in shampoos and conditioners for slip and softness.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Phenoxyethanol Preservatives

Preservative

Helps keep the product stable and pleasant to use after opening.

May suit
All products that need protecting from spoilage.

Worth knowing
A very common, well-studied preservative used at low levels.
Sodium Chloride Thickeners and stabilisers

Viscosity adjuster

Sodium Chloride is used to adjust the thickness of shampoos and other cleansing formulas.

May suit
Those interested in how a product’s texture and lather are achieved.

Worth knowing
It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.
Disodium EDTA Chelating agents

Chelating agent

Binds to minerals from hard water so the product works consistently and stays stable.

May suit
All products, especially in hard-water areas.

Worth knowing
Used in tiny amounts to keep formulas performing reliably.
Citric Acid pH adjusters

pH adjuster

Fine-tunes the product pH, which can help the hair surface feel smooth.

May suit
Most hair types as part of a balanced formula.

Worth knowing
Usually present in small amounts to balance the formula.
Sodium Benzoate Preservatives

Preservative

Helps protect water-based products from spoilage so they stay usable.

May suit
All products that need a preservative system.

Worth knowing
Often paired with other preservatives for broad protection.
Potassium Sorbate Preservatives

Preservative

Helps keep haircare formulas stable by preventing the growth of microbes.

May suit
Anyone who uses water-based products that benefit from reliable preservation.

Worth knowing
It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.