Why You’ll love it
Thickening
Volumising
Alcohol Free
Cruelty Free
Paraben Free
Turn flat, floppy hair into soft, high-impact volume that actually lasts.
Feels weightless, so fine hair stays floaty, not flattened.
No crunch, no stickiness – just bouncy, brushable movement.
Perfect handbag mini for quick body and lift on the go.
Description
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Directions
Ingredients
  • Aqua Solvents
    Solvent

    The water base that carries and dissolves the other ingredients in most products.

    May suit

    All hair and skin types.

    Worth knowing

    Almost always the first ingredient listed in water-based products.

  • VP/VA Copolymer Thickeners and stabilisers
    Film-forming styling polymer

    A film-forming polymer that helps provide hold, texture and style retention.

    May suit

    People looking for longer-lasting hold or improved definition in styling products.

    Worth knowing

    It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.

  • PEG-40 Hydrogenated Castor Oil Cleansers / surfactants
    Solubiliser and emulsifier

    Helps blend oils and fragrance into water-based formulas for even texture and performance.

    May suit

    Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

    Worth knowing

    It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.

  • Glycerin Humectants
    Humectant

    Attracts and holds water to help hair feel hydrated and soft.

    May suit

    Dry or dehydrated hair, and many curl and moisture routines.

    Worth knowing

    A very common, well-tolerated humectant used across countless products.

  • Panthenol Conditioning agents
    Conditioning agent

    Helps condition, soften and add a smooth, healthy feel to the hair.

    May suit

    Most hair types, especially dry or dull hair.

    Worth knowing

    A versatile, well-tolerated conditioning ingredient.

  • Hydrolyzed Keratin Proteins and amino acids
    Protein

    Helps temporarily support and smooth the hair surface for a stronger feel.

    May suit

    Damaged, chemically treated or fragile hair wanting reinforcement.

    Worth knowing

    Protein routines suit some hair well, while very protein-sensitive hair may prefer balance with moisture.

  • Tocopheryl Acetate Conditioning agents
    Antioxidant and conditioning support

    A stable form of vitamin E used to help condition hair and support product stability.

    May suit

    Those looking for added conditioning support or antioxidant benefits in their haircare.

    Worth knowing

    It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.

  • Citric Acid pH adjusters
    pH adjuster

    Fine-tunes the product pH, which can help the hair surface feel smooth.

    May suit

    Most hair types as part of a balanced formula.

    Worth knowing

    Usually present in small amounts to balance the formula.

  • Aminomethyl Propanol pH adjusters
    pH adjuster

    Helps adjust and stabilise the pH of haircare formulations.

    May suit

    Those interested in how product pH affects hair and scalp feel may find its presence relevant.

    Worth knowing

    It is commonly used at low levels to help formulas stay effective and consistent. It does not act on the hair directly but supports the overall product performance.

  • Phenoxyethanol Preservatives
    Preservative

    Helps keep the product stable and pleasant to use after opening.

    May suit

    All products that need protecting from spoilage.

    Worth knowing

    A very common, well-studied preservative used at low levels.

  • Ethylhexylglycerin Preservatives
    Preservative booster

    Helps support the preservation system and can provide mild skin-conditioning benefits.

    May suit

    Those interested in gentle preservation systems or sensitive scalps may find it relevant.

    Worth knowing

    It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

  • Limonene Fragrance ingredients
    Fragrance component

    A fragrance component that also occurs naturally in many citrus and plant oils.

    Worth knowing

    A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

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