Elite Awaken Replenishing Gel Mask 74ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those seeking gentle hydration or lightweight moisture support.

It is part of the polyhydroxy acid (PHA) family and is known for being mild and suitable for many hair types. It can also support product stability and texture.

Those seeking added hydration, smoother hair feel or help with dryness.

Its smaller molecular size allows for easier absorption compared with standard hyaluronic acid. It is commonly used in lightweight hydrating formulas across skincare and haircare.

Those looking for added softness, light conditioning or pollution-protection benefits.

It is often used to enhance the feel of a formula and create a protective barrier on the hair surface. Its film-forming nature can also support hydration retention.

Those interested in products featuring mineral-rich or marine-inspired formulations.

Maris Aqua functions similarly to purified water but may contain trace minerals depending on the source. It mainly serves as a vehicle for other ingredients in a formula.

Those looking for lightweight smoothing or added slip without heavy conditioning agents.

It is derived from algae and is commonly used to stabilise textures in haircare. Its film-forming properties can support softness and manageability.

Those looking for botanical ingredients that help support hair softness or scalp comfort.

It is commonly included for its naturally occurring antioxidants and soothing properties. Its role varies depending on formulation and concentration.

Those who enjoy botanical ingredients or products with a fresh, uplifting feel.

It is commonly used to support the overall sensorial experience of a product and may add mild conditioning or soothing properties depending on the formulation.

Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.

Those looking for gentle, plant-based ingredients that can complement conditioning formulas.

Soybean seed extracts often contain beneficial fatty acids and antioxidants that can support overall formula performance. Their exact action can vary depending on concentration and processing.

Those looking for gentle botanical ingredients that support moisture and scalp comfort.

This extract is rich in natural polysaccharides and minerals that can support a smoother feel in haircare formulas.

Those looking for gentle botanical ingredients that may help condition the scalp or support hair strength.

It is often included for its antioxidant and conditioning properties. As a natural extract, its exact benefits can vary depending on formulation.

Formulators and consumers looking for naturally derived fragrance notes or gentle conditioning/sensory enhancement; people who prefer plant-derived extracts.

Dipteryx odorata extracts impart a characteristic sweet, vanilla/almond aroma and can contribute to hair feel; they commonly contain coumarin and other aromatic constituents, so concentrations and labelling are managed for regulatory and allergy reasons.

Sourced from the seeds of Dipteryx odorata (tonka bean), this extract is used in shampoos, conditioners and styling products primarily for scent and secondary conditioning or antioxidant properties. Composition varies with extraction method and source; notable constituents include coumarin, which is regulated in some jurisdictions and may be relevant for people with fragrance sensitivities. Formulators choose it for its distinctive warm, sweet fragrance and natural origin, but final product labelling and concentration are guided by safety and regulatory limits.

Those looking for plant-based ingredients that support hair softness and overall formula nourishment.

Raspberry extract is often included to complement conditioning agents and enhance the sensory feel of a formula. Its benefits can vary depending on the concentration and the type of product.

Those seeking longer-lasting hydration or improved hair softness and manageability.

It binds to the hair and scalp surface, helping maintain moisture levels even after rinsing. Commonly used in leave-in and rinse-off hydrating formulas.

Those looking for gentle, plant-derived ingredients that offer a refreshing feel.

Cucumber extract is commonly included in formulations for its mild, calming properties and fresh sensory profile.

Most hair and scalp types, including those wanting a gentle feel.

A popular botanical used across many gentle and moisturising products.

Those with a sensitive or easily irritated scalp may appreciate its calming effect.

It is widely used in personal care for its comforting feel and compatibility with many formulas. In haircare, it supports a smoother, more comfortable scalp experience.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those seeking improved hydration, softness or smoother hair feel.

It is often used alongside other sugar-based moisturisers to support long‑lasting hydration. It is considered a gentle, conditioning ingredient suitable for most hair types.

Those looking to support hydration in dry or dehydrated hair.

It is part of the xylityl humectant family, often used to enhance overall moisture balance in formulations. It works well alongside other hydrating ingredients.

Those seeking hydration support for dry hair or a comfortable, balanced scalp.

It is a sugar-derived ingredient often used to support moisture retention and scalp comfort. It can also complement other hydrating ingredients in a formula.

People seeking lightweight hydration or improved hold in styling products.

It is a carbohydrate derived from starch and is commonly used to support texture and moisture balance in formulations.

Those using stylers, treatments or serums that rely on smooth, even application.

It is commonly used in both leave-in and rinse-off products to support stable, easy-to-apply textures. It can also assist with product absorption and consistency.

Those using hard water or products prone to mineral build‑up may appreciate its inclusion.

It is often used as a readily biodegradable alternative to traditional chelating agents. By managing metal ions, it can help formulas stay consistent over time.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

Those seeking products with gentle preservation systems or formulators using alternative preservative blends.

It is commonly paired with other preservation ingredients to maintain product freshness and stability. It may also contribute a soft, naturally floral aroma to a formula.

Those interested in how product pH affects scalp comfort or hair cuticle behaviour.

It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.

Those interested in lightweight, non-greasy formulas that spread easily.

It is also used as a preservative booster to support formula stability.

People using styling or leave-in products that benefit from consistent texture and performance.

Magnesium chloride can also contribute mild humectant properties, helping formulas retain moisture. It is commonly used alongside other salts to adjust product feel and stability.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those using sprays or styling products that benefit from fast evaporation.

In haircare, this typically refers to ethanol or denatured alcohol, which helps formulas feel lighter and dry faster. Its effect depends on the overall product balance and supporting conditioning ingredients.

Anyone who prefers smooth, consistent textures in styling or leave-in products.

It helps formulas stay evenly mixed and glide easily through the hair or onto the scalp. It is widely used because it works in very small amounts and provides reliable texture.

People who want formulas that perform consistently in hard-water environments.

It is a plant-derived option often used as a gentler alternative to traditional chelators. It can also support the effectiveness of preservatives and surfactants.